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February 22, 2013
You know the feeling: that sense of smug that you get when you own a DVR and use it to blast through the commercials that completely interrupt your favorite shows. But before you pat yourself on the back too hard, keep in mind that while you’re getting wise to advertisers, advertisers are getting wise to [...]
In mid-March DISH Network unveiled its whole-home DVR package known as the Hopper. The Hopper DVR lets up to four televisions share the DVR and all its functionality, reducing the need for redundancy in technology. A short while later they unveiled additional functionality within the Hopper known as Auto Hop. Auto Hop is technology that [...]
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February 7, 2012
It’s not that brain activity completely decreases when we watch cable TV, but rather, it shifts. Plenty of conspiracy theories and “save our children” websites will teach us that this shift in brain activity while watching television is habit-forming and a subtle method of mind control, but claims like this have yet to be substantiated [...]
Did you know that market research plays a massive role in what you watch on cable TV? When big executives and television producers have numbers they can refer to in order to see which shows are succeeding and which are being ignored, they have all the ammo they need to either sign-up for another season [...]
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