by
April 25, 2013
All television networks gauge their show’s popularity through a system of ratings. Prime-time ratings are important because advertisers pay a premium to buy time to pitch products during a show — you know, commercials. The United States uses a system founded by Arthur Nielsen, who began analyzing brand advertising first in radio and then in [...]
by
February 7, 2012
It’s not that brain activity completely decreases when we watch cable TV, but rather, it shifts. Plenty of conspiracy theories and “save our children” websites will teach us that this shift in brain activity while watching television is habit-forming and a subtle method of mind control, but claims like this have yet to be substantiated [...]
Christmas isn’t what it used to be, that much is certain. Case and point: TV advertisements. Or, more specifically: holiday TV ads. Just a few, short decades ago, holiday advertising on television was about bringing the family together, giving gifts, and generally being happy. You would be hard‒pressed to find a holiday ad from the [...]
Recently it was announced that ads will be banned from the middle of TV dramas in China starting January 1st, 2012. In China, this strategy is a step towards tightening already strained restrictions on television. Could a similar ban ever take place in the United States or elsewhere? We can’t really say. What we can [...]
Did you know that in the United States a 30 second television ad on a Wednesday night averages between $64,000 and $502,900, depending on the network. That’s a lot of money. Let’s take a quick look at what else you could do with half a million dollars in this video infographic with data brought to [...]
There are thousands upon thousands of TV channels available to watch worldwide. Unfortunately it’s nearly impossible to fully grasp the absolutely massive number of television channels out there today because we only ever see them on our TV guides or randomly around the internet. For each channel, there’s a logo design that is easily recognizable [...]
How much does a 30 second TV ad cost? 
What 9,000 TV Channel Logos Looks Like
When's the best time to buy a TV?