Prime-Time Ratings See Boost With DVR Numbers: What That Means For Advertisers
All television networks gauge their show’s popularity through a system of ratings. Prime-time ratings are ...
By Monica on Apr 25, 2013
Does brain activity while watching TV make us more susceptible to ads?
It’s not that brain activity completely decreases when we watch cable TV, but rather, it ...
By on Feb 7, 2012
Christmas ads, then and now.
Christmas isn’t what it used to be, that much is certain. Case and point: TV ...
By on Dec 23, 2011
Why China's ban on TV ads only hurts viewers.
Recently it was announced that ads will be banned from the middle of TV dramas ...
By on Dec 16, 2011
How much does a 30 second TV ad cost? (Video infographic)
Did you know that in the United States a 30 second television ad on a ...
By on Nov 28, 2011
What 9,000 TV Channel Logos Looks Like
There are thousands upon thousands of TV channels available to watch worldwide. Unfortunately it’s nearly ...
By on May 26, 2011
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Sorry, HD TV Isn't Really High Definition.
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