Nielsen ratings are well-known as the audience measurement system for the television industry. However, the actual details of how ratings are calculated are less understood. Questions like these don’t get answered very often: Who are the “Nielsen families,” and how are they chosen? How are their choices translated into major industry decisions–such as which TV [...]
What do you think about the quality of cable television lately? Do you think there are more good shows on TV now than ever before? Or are you the type of person who thinks TV has gone down a dark and unforgiving road of garbage? In order to find out, we took to the streets [...]
Did you know that market research plays a massive role in what you watch on cable TV? When big executives and television producers have numbers they can refer to in order to see which shows are succeeding and which are being ignored, they have all the ammo they need to either sign-up for another season [...]
by
February 19, 2013
How much does a 30 second TV ad cost? 
What 9,000 TV Channel Logos Looks Like
When's the best time to buy a TV?