Mark Cuban, owner of Magnolia Pictures, Landmark Theatres, and the Dallas Mavericks, has claimed in a National Association of Television Program Executives (NATPE) meeting that social television, not Internet video, is the future of entertainment. “Television, because it has zero latency, has become the starting point for conversations,” said Cuban in his speech. While television [...]
social tv
We’ve seen a lot of buzz about Zeebox lately. It’s a second-screen app that provides discovery, info, sharing, and the usual social TV features. So the big question is: with so many similar domestic apps, do we really need to import another one from the U.K.? What makes Zeebox worth all the hype? First, [...]
By now, you’ve undoubtedly heard of Viggle, the TV check-in app that gives you rewards for watching. In just over a year, Viggle raised enough industry interest to warrant a $70 million deal with GetGlue, but the deal fell through, and GetGlue suddenly got some snazzy (and long-awaited) updates that make it even more of [...]
The recent presidential election provided mountains of material for a case study on the effect social media can have on political events. Twitter and Facebook have created outlets for everyone to share opinions on political events, from Egyptian protesters to the Bielibers to trailer park dwellers in West Virginia. While millions of tweets and Facebook [...]
With Dijit, You’ll Run out of Fingers before You Run out of Features In the small pond of universal remote apps, Dijit is already the biggest fish. In the rapidly-overflowing pond of social TV apps, Dijit can hold their own with anyone. But having recently acquired Miso, Dijit may be poised to conquer the TV-related [...]
The Psychology Behind Social TV Not long ago, I was sitting with a friend watching Suits, when a small symbol popped up on the screen. Before I knew it, my friend had whipped out his smartphone and was clicking away on Twitter. It floored me that the program was in midstream and my buddy was [...]
The word “social” has become one of the most important words in our modern lexicon. There’s social media, social networks, social blogging, and now social TV. In short, the word evokes thoughts and feelings of groups of people with similar likes and dislikes banded together in some fashion or another. Social TV So, what, exactly, [...]
Social TV
Can Twitter Become A Big Enough Factor To Save Your Favorite TV Shows?
by
January 15, 2013
In 2012, we saw an 800% jump in TV discussion on Twitter1, and by the end of the year, Nielsen and Twitter had partnered up to establish a new “Nielsen Twitter TV Rating” service. Nielsen had already purchased SocialGuide, a startup that used Twitter to track TV trends and incorporated the company into its own [...]
Yahoo! hasn’t been considered on the cutting edge of online services for some time, but that hasn’t stopped the company from trying. In April 2011, Yahoo! beat out Facebook and Twitter to acquire IntoNow for over $20 Million when the startup was only 3 months old. Why the intense interest from all these companies; and [...]
Television has transformed into a new beast in the last decade. In addition to the brilliant shows we love, the characters and story lines we’re addicted to, technological developments have given TV an entirely new dimension. It’s called Social TV, and the effects are viral. Ynon Kreiz, CEO of the Endemol Group1, told a packed [...]
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