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Author: Dwayne Hogan

How To Connect Your Windows Laptop To Your TV

As your trusted resource for all things TV related, we’ve created  a  new guide to make your life easier. If you’ve had trouble connecting your Windows laptop to your TV, then look no further. Our step-by-step guide is so simple, even grandpa can do it! Via:...

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How Do Nielsen Ratings Work?

Nielsen ratings are well-known as the audience measurement system for the television industry. However, the actual details of how ratings are calculated are less understood. Questions like these don’t get answered very often: Who are the “Nielsen families,” and how are they chosen? How are their choices translated into major industry decisions–such as which TV shows get to stay on the air? And, perhaps most topically, are Nielsen ratings still relevant when the way we watch TV has changed so much in the 21st Century? If you’re curious about the answers to these questions about how Nielsen Ratings work, let’s dig in. Who Gets to be Part of the Family? Nielsen households are chosen at random, but “random” inaccurately describes the carefully designed statistical procedure  Nielsen uses to select these households. The “sample” households are chosen to represent important parts of the total population, drawn from U.S. Census data as well as existing address and telephone database records. The 25,000 or so homes that contribute data to Nielsen represent about 50,000 other similar households. “Similar” refers to population and income distribution that is broken down into distinct geographical markets and demographic data (age, gender, and race).  These elements are of crucial concern to programmers and advertisers, which want to target their products to a specific audience. For example, a young, single, affluent Hispanic female in Los Angeles is likely...

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Ultra HD For You,You, and You: Ultra HD For Everyone!

  Ultra HD for the Masses Ultra HDTVs were the talk of this year’s CES expo. With an Ultra HDTV, you can expect to experience four times the resolution of current HDTVs. The clarity of Ultra HD videos is like nothing we’ve ever seen. While Ultra HD appears to be the future of television, the question being asked is, “How will content distributors deliver Ultra HD videos to homes?” Ultra HD video files are huge. For example, an uncompressed Ultra HD movie trailer of the The Amazing Spiderman was 500GB.  In comparison, a user at a forum mentioned that an hour-long 1080p video is only 149MB. This presents a problem for content distributors, such as cable TV/satellite providers and ISPs, who are looking for ways to deliver Ultra HD content to homes. The solution is to compress these large videos into sizes that are easily distributed. Ultra HD Compression is the Key In the world of computer science, data compression is a process where the size of a file is reduced with little to no loss of quality. For example, MP3s are compressed versions of audio CD files. With MP3 compression, we can instantly send music over the Internet. In order to deliver Ultra HD content through cable/satellite TV signals or the Internet, the extremely large video files from Ultra HD cameras must be compressed to a much...

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TV Technology To Look Out For at CES 2013

The Consumer Electronics Show (CES) being held this week in Las Vegas is the chance for companies to show off their newest and greatest inventions. It’s been a year dominated by news of consolidation and restructuring, but there will still be plenty of exciting new products and even a few surprises. The usual faces of Samsung and LG will be there, but expect a bigger presence from Chinese brands including TCL and Hisense. Here are a few of the new technologies we are most excited to see at this year’s CES: 1)      4K and OLED TVs We heard whispers of OLED (Organic Light Emitting Diodes) TVs last year and the technology is rumored to make a splash during CES 2013. During International CES press day today South Korean LG announced that they will be the first to bring a large screen OLED TV to market1. Thinner, lighter, brighter and more energy efficient LG’s 55-inch OLED TV is just 0.16 inches thin. If you happen to have a spare $12,000 lying around, LG’s OLED TV is currently available for order. The failure of OLED’s to launch last year created opportunities for another technology to be developed, 4K TVs. 4K TVs are also being touted as the next high-definition advancement. These new TVs promise a resolution of 4,000 pixels wide (hence the 4K name) and 2,000 pixels high, which is four...

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