CNN Cancels “Piers Morgan Tonight” After the Show Fails to Connect With Audience
Piers Morgan’s prime time talk show is canceled.
A rep for CNN confirmed to E! News that “Piers Morgan Tonight” is coming to an end, likely next month, after three seasons.
Although no one ever likes to have their show canceled, Morgan told the press recently that he was well-aware that the show was not working.
“It’s been a painful period and lately we have taken a bath in the ratings,” Morgan said during a Feb. 24 interview with “The New York Times,” adding that while there had been times when the topics discussed were a hit with the audience, their slow news days have become more and more problematic in recent months.
“Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it,” he admitted. “That’s run its course and Jeff [Zucker] and I have been talking for some time about different ways of using me.”
Zucker, who is the CNN president, and Morgan did what they could to make the series work, but unfortunately, the ratings have continued to drop, and rather than move forward with something that is failing, they have decided, together, to call it quits.
“I think I can credibly do news and the ratings reflect that, but it is not really the show that I set out to do,” Morgan explained. “There are all kinds of people who can do news here. I’d like to do work — interviews with big celebrities and powerful people — that is better suited to what I do well and fit with what Jeff is trying to do with the network.”
Overall, Morgan simply didn’t want to end up making a name for himself as the guy who continued on with a series that was long dead, so while he surely would have liked to see the show continue and flourish, he was smart enough to know that seeing that happen was highly unlikely.
“I’m in danger of being the guy down at the end of the bar who is always going on about the same thing,” he said.
After replacing Larry King on the live series, Morgan’s series debuted on Jan. 17, 2011 to 2.1 million viewers. However, the second airing captured just 1.3 million viewers — a huge drop. Then, on Jan. 28, 2011, the show received a mere 498,000 viewers. Ever since, ratings have been a struggle.
So far, no replacement for Morgan has been announced.Photo Courtesy of Cow PR/Flickr Find Lindsay on Google+