All across America, drive-in theatres are facing a challenge that could potentially put them out of business: the movie industry’s switch from film to digital.
By the end of 2013, 35mm film distribution will no longer be available, everything will be digital. This means that drive-ins must purchase a digital projector if they want to stay afloat, a steep order seeing that digital projectors run upwards of $75,000. Unfortunately, most drive-in theatres simply do not have the extra funds to go out and get a new digital projector. This is where Honda’s new campaign to help save a piece of American history comes in, Project Drive-In.
Project Drive-In is an effort by Honda to not only raise awareness about the dire situation drive-ins are finding themselves in, but also to help put digital projectors in these theatres. Honda is giving away at least five digital projectors, as well as helping find ways to get people involved in the fight to save this historic part of American cinema.
People can visit www.projectdrivein.com and cast a vote to help determine which five drive-in theatres will receive the new digital projectors from Honda. Voting started on August 9, and will end a month later, September 9 2013. Each of the five winning theatres will be revealed in September, with each hosting a celebration featuring a special screening of Sony Pictures Animation’s Cloudy with a Chance of Meatballs 2, which will be released in theatres everywhere on September 27.
We here at CableTV.com were very excited to see Honda stepping up with such a cool initiative to save a truly unique experience that future generations may otherwise never get to experience. We all have fond memories of going to the drive-in, most of us went with our families when we were younger, then taking dates and friends there later on when we had cars of our own. Head over to the site and vote, or go there and get more information on how to help, together we can all preserve this piece of American history.
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