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Hulu + Live TV vs. AT&T TV NOW

Find out which livestreaming heavyweight is better for pricing, live channels, original content, and more.

Best value

Price: $54.99–$60.99/mo.

Channels: 60+

Editorial star rating: 4.22/5.00

HBO Max included

Price: $65–$135/mo.

Channels: 45–125+

Editorial star rating: 3.52/5.00

Bottom line: Is Hulu + Live TV or AT&T TV NOW better?

Hulu + Live TV speaks to all the strengths of streaming: a full on-demand library, the most popular shows for cheap, and plenty of space to record your favorite live shows.

Meanwhile, AT&T TV NOW has made backward changes that draw too much on its satellite TV origins—complete with bloated packages and pricey add-ons.

All things considered, we think Hulu + Live TV is better than AT&T TV NOW.

Free trials and deals

Hulu + Live TV

There are no current deals for Hulu + Live TV, but you can sign up for a free seven-day trial.

AT&T TV NOW

Same deal here—there are no current AT&T TV NOW deals, but there is a free seven-day trial available.

Hulu + Live TV vs. AT&T TV NOW

What's the difference?

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Hulu + Live TVAT&T TV NOW
Editorial star rating4.22/5.003.52/5.00
Price$54.99–$60.99/mo.*$65–$135/mo.*
Live channels60+*125+*
Max. cloud DVR hrs.200 hrs.500 hrs.
Compatible devices15+10+
Max. multiple streamsUnlimited♱3
On demandYesYes
Original seriesYesNo
Free trial7 days7 days

Data as of 09/22/20. Offers subject to change.
Not including add-ons. Additional channels and features may be available for additional fees.
Some restrictions apply.

Prices and packages: Hulu + Live TV vs. AT&T TV NOW

Some of the most noticeable differences between Hulu Live and AT&T TV NOW are their packages and pricing.

Hulu Live keeps things simple, while AT&T TV NOW gives you lots of options—some might say too many.

(It’s us—we say too many.)

Hulu + Live TV prices and packages

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PackageChannel countPriceDetails
Hulu + Live TV60+$54.99/mo.
Hulu (No Ads) + Live TV60+$60.99/mo.

Data as of 12/18/19. Offers subject to change.

AT&T TV NOW prices and packages

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PackagesChannel countPriceDetails
PLUS45+*$65/mo.
MAX60+*$80/mo.
ENTERTAINMENT65+*$93/mo.
CHOICE85+*$110/mo.
XTRA105+*$124/mo.
ULTIMATE125+*$135/mo.
OPTIMO MÁS90+$86/mo.

Data as of 12/18/19. Offers subject to change.

Both Hulu Live plans have the same channels. But with Hulu (No Ads) + Live TV, you won’t get ads during your on-demand shows. It’s a pretty simple lineup, but it does make your decision-making process easier.

AT&T TV NOW, on the other hand, has seven packages—more than any other streaming live TV provider we could find. And some inclusions, like local and premium channels, are available only with select packages.

There’s also the drawback of how expensive AT&T TV NOW’s plans are, considering the following:

  • Most streaming providers charge an average of $0.60 per channel.
  • AT&T TV NOW’s main packages costs $1.08–$1.44 per channel, even on packages that don’t include premium channels.
  • Hulu Live’s standard plan is $0.80 per channel.
  • Hulu Live’s no-ads plan is $0.88.

Sure, Hulu Live’s prices are a bit above average, but you also get Hulu’s massive on-demand library with your subscription.

There are no two ways about the numbers here—Hulu Live is the clear winner when it comes to price.

Live channels: Hulu + Live TV vs. AT&T TV NOW

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Hulu + Live TVAT&T TV NOW
Included channels60+125+
Total channels (with add-ons)85+145+
Details

Data as of 12/18/19. Offers subject to change.

Our numbers here are just a bit different than what you might see on the providers’ webpages. Instead of using the advertised channel count, we went through and counted every channel on our own—that’s how much we love you.

As of the time of this article, AT&T TV NOW has at least 56 more available channels than Hulu Live. That’s certainly nothing to turn your nose up at. In fact, only fuboTV and Sling TV have more channels than AT&T TV NOW, with 182 and 266 total channels respectively.

But of course, channel count really matters only if they’re channels you like to watch. Check the lineups before you decide:

Premium channels: Hulu + Live TV vs. AT&T TV NOW

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Hulu + Live TVAT&T TV NOW
HBO$14.99/mo.$15/mo.
CINEMAX®$9.99/mo.$11/mo.
SHOWTIME®$10.99/mo.$11/mo.
STARZ®$8.99/mo.$11/mo.
Entertainment Add-On$7.99/mo.
Español Add-On$4.99/mo.
AT&T TV NOW Deportes$5/mo.
AT&T TV NOW Español$10/mo.

Data as of 12/18/19. Offers subject to change.

Have you ever seen a penny and just been annoyed? We have—right now, actually.

One cent shouldn’t be a big deal, but when HBO NOW is available for $14.99, you think everyone would offer it at $14.99. Except AT&T TV NOW wants to charge you an extra penny for HBO NOW (maybe because AT&T owns HBO).

It’s even harder to swallow all that knowing AT&T TV NOW’s old HBO price was only $5 per month.

Admittedly, HBO comes included with AT&T TV NOW’s featured PLUS and MAX packages. And sure, MAX has CINEMAX too. But if you get any other packages, expect to pay full price.

When it comes to affordable premium channel add-ons, the only streaming provider that beats any of Hulu Live’s prices is Sling TV with its $10 SHOWTIME add-on. But otherwise, Hulu Live is still the best there is.

Sports

AT&T TV NOW has several more sports channels than Hulu: FOX Deportes, GolTV, NBA TV, Tennis Channel, TVG, and Univision Deportes. It’s the better choice when it comes to Spanish-language sports programming.

But both have great sports interfaces that make it easy for you to find live games and follow your favorite teams.

Still, neither provider has Pac-12 Networks. If that’s a deal breaker for you, you can find those channels on fuboTV or Sling TV.

Swipe Left to See All →
ChannelsHulu + Live TVAT&T TV NOW
ABC

Big Ten Network

CBS

CBS Sports Network

ESPN

ESPN Deportes

ESPN 2

ESPNEWS

ESPNU

FOX

FOX Deportes

FOX Sports 1

FOX Sports 2

GolTV

Golf Channel

NBA TV

NBC

NBCSN

SEC Network

Tennis Channel

TNT

TVG

Univision Deportes

Original series

Last year, Hulu had 27 Primetime Emmy® Award nominations for shows like The Handmaid’s Tale; The Looming Tower; I Love You, America; and March of the Penguins 2: The Next Step.

And with over 60 original shows, you’ll probably find something you like. Lots of them are well known enough that you’ll find someone by the water cooler who wants to talk about Hulu Originals with you.

AT&T TV NOW, on the other hand, shuttered its original AUDIENCE Network programming this spring. Although it couldn’t hold a candle to Hulu Originals, we still miss some AT&T original shows like Loudermilk.

Now let’s look at each service in terms of specs and features.

Specs and features

Before you sign up for a streaming service, it’s important to know a few things: Do you already own a compatible streaming device? How much cloud DVR storage does it have? How many users can stream simultaneously? Is the interface intuitive?

We answer those questions below. But if you want to do some hands-on virtual tire-kicking, a trial is a great way to do that. Both Hulu Live and AT&T TV NOW offer free seven-day test-drives.

Compatible devices: Hulu + Live TV vs. AT&T TV NOW

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DeviceHulu + Live TVAT&T TV NOW
Amazon Fire TV

Amazon Fire tablet

Android mobile devices

Android TV

Apple TV

Chromecast

iOS mobile devices

iPod touch

LG TV Smart TVs (select models)

Mac computers

Nintendo Switch

PlayStation 3

PlayStation 4

Roku devices

Samsung Smart TVs (select models)

Vizio SmartCast TV (select models)

Wii

Wii U

Windows computers

Windows 10 phones

Xbox 360

Xbox One

You can find Hulu Live on more streaming devices than AT&T TV NOW, including the charming Nintendo Switch.

(This writer finds the Switch to be the perfect size for streaming during bubble baths, but CableTV.com doesn’t advocate taking $300 electrical devices into the tub with you.)

If you use Android TV, Amazon Fire devices, or Windows phones, pass on AT&T TV NOW because you’d need different devices to support it. And we don’t think AT&T TV NOW is worth buying new devices for.

Cloud DVR: Hulu + Live TV vs. AT&T TV NOW

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Hulu + Live TVAT&T TV NOW
Included with package50 hrs. (unlimited days)500 hrs.
Add-on200 hrs. for $9.99/mo.n/a

Data as of 12/18/19. Offers subject to change.

When it comes to cloud DVR storage space, it’s important to note that cloud DVRs tend to come in one of two setups:

  • Limited hours of storage space saved for an unlimited time
  • Unlimited hours of storage saved for a limited time

TBH, AT&T TV NOW’s 500 hour cloud DVR trounces Hulu Live’s paltry 50 hour cloud DVR. This is probably the only category in which AT&T TV NOW has the edge.

So, if recording a shload of shows and movies is your top priority, go with with AT&T TV NOW.

User experience: Hulu + Live TV vs. AT&T TV NOW

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Hulu + Live TVAT&T TV NOW
Channel guide

Live playback features

Commercial skipping

Max. multiple streamsUnlimited ($9.99 mo.)*3

*Some restrictions apply

We tend to put price, channels, and supported devices first when it comes to streaming services. But you also want to make sure you enjoy using the service, and which is how channel guide, playback features, and simultaneous streams come into play.

Channel guide

Hulu Live seems to bank on you searching for or knowing your favorite shows and channels, and if you don’t, it can be a struggle to navigate.

That’s a lot of responsibility to put on you, so AT&T TV NOW’s more classic guide is the winner here.

Hulu + Live TV channel guide on a desktop computer.

While Hulu Live’s guide is simple, it’s hard to see what shows are coming up. Playing your video when you’re using the guide is nice, but AT&T TV NOW’s smaller window plays just as well without leaving you in the dark about what’s coming up.

AT&T TV NOW’s channel guide on a desktop computer.

When it comes to TV guides, AT&T TV NOW’s traditionalism pays off. You can look days ahead or behind to see everything happening on live TV.

And for even better usability, you can click on a title that isn’t playing at the moment to bring up a series card. From there, you can learn more about the show and its available on-demand episodes.

With such a user-friendly guide, AT&T TV NOW makes both browsing and planning your TV time a cinch.

Interface

The interfaces of Hulu Live and AT&T TV NOW are similar. They both recommend plenty of great shows to watch and help you pick up where you left off in previous sessions.

We prefer Hulu Live here because of its browsing tab. When you select a genre, you’ve got personalized recommendations, live TV, and on-demand series all in one place.

With all the options streaming live TV can give you, it’s good to have some direction.

Playback features and commercial skipping

For live TV watching, Hulu Live makes it easy to pause, rewind as far as the beginning of the episode, and fast-forward to what’s airing right now. But once the commercials start playing, you’re stuck.

You get a commercial countdown, though, so at least you know they won’t last forever.

AT&T TV NOW, on the other hand, has a pause feature, and that’s about it. With some shows, you can restart an episode from the beginning, but you can’t rewind or fast-forward at all.

So while Hulu Live’s features aren’t everything we dream of, it’s got enough features to keep us from worrying about someone walking in front of the TV at a pivotal point.

Multiple streams

The number of streams is a close match for us. Both AT&T TV NOW and Hulu Live come with two included streams. You can upgrade to three streams on AT&T TV NOW for $5 per month.

We like that price point, but families may need more streams than that.

Hulu Live’s upgrade gives you unlimited screens on your home Wi-Fi, plus three on-the-go streams. At $9.99 per month, this upgrade is twice the cost of AT&T TV NOW’s, but you can do a lot more with it.

Pro tip: If you bundle Hulu’s unlimited screens plan (regularly $9.99 a month) with Enhanced Cloud DVR (regularly $9.99 a month), you’ll save $5 a month.

The total user experience

Even though AT&T TV NOW has the superior channel guide, Hulu Live’s overall interface, playback features, and available streams will give you the better experience—once you find what you’re looking for.

Final take: Hulu + Live TV takes the crown

We like that AT&T TV NOW includes premium channels in its cheaper packages, and that the service doesn’t skimp when it comes to sports. That’s just not enough for it to outshine Hulu Live.

In almost every category, Hulu Live shows a better understanding of what users want from a streaming service—and a willingness to give it to them. That’s why Hulu Live beats AT&T TV NOW in this matchup. It’s also why it’s CableTV.com’s pick for best value streaming service.

But you don’t have to trust our research alone. Sign up for a free seven-day trial of both services and see what you think.

Find out more: For more streaming live TV options, check out our ranking of the best streaming services.

Hulu + Live TV vs. AT&T TV NOW FAQ

Do I need a satellite dish for Hulu + Live TV or AT&T TV NOW?

No, streaming live TV uses an internet connection to work, not traditional TV methods.

You’ll only need a satellite dish if you use satellite internet, which is common mostly in rural areas.

Is Hulu + Live TV or AT&T TV NOW better?

We think, given its price, channel selection, and original shows and movies, Hulu + Live TV is a better value than AT&T TV NOW.

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