What our binge-watching habits say about us.
If you’re hunkering down in your blanket fort and waiting out another storm, chances are you’ve got the best kind of company: Netflix. According to Fortune, more than half of Americans currently use the streaming service for access to both movies and TV episodes. In recent years, those subscribers have increasingly flocked to Netflix originals, series developed and produced exclusively for streaming. Although Netflix doesn’t publish its ratings, this must have been a successful gamble since the provider announced it would make an astounding 50 percent of its content original in the next few years. If that means more Stranger Things, we can probably all agree the future is going to be weird and wonderful.
Which binge-worthy series was most likely to be streaming in neighborhoods near you? Inquiring minds wanted to know. Okay, it was us—the team at CableTV who wanted to know. And while there was lots of buzz about some of the newer Netflix originals, you’ll be surprised to find some familiar titles dominating the map all across the United States.
The big winner? Marvel rules the Universe, inspiring blind devotion in fourteen states with Daredevil and strong-arming seven more into watching Jessica Jones. A few other Netflix originals like Bloodline and Orange is the New Black were regional favorites, but they didn’t come close to touching Marvel’s superhero streaming status. Each state’s favorite show was identified by compiling a list of all the original Netflix content, and then analyzing state data from Google Trends in 2016. For the purposes of this map, we excluded movies, children’s shows, continuations (series aired previously on another network), and limited, one-time specials so we could isolate popular original content in each state. For instance, shows like Gilmore Girls: A Year in the Life made our list because Netflix is rebooting the series and creating original content from what was previously a discontinued network program.
|Arkansas||Orange Is the New Black|
|Colorado||Marvel’s Jessica Jones|
|District of Columbia||House of Cards|
|Idaho||Gilmore Girls: A Year in the Life|
|Illinois||Marvel’s Jessica Jones|
|Iowa||Orange Is the New Black|
|Kentucky||Orange Is the New Black|
|Maine||Marvel’s Jessica Jones|
|Maryland||Marvel’s Jessica Jones|
|Mississippi||Last Chance U|
|Nevada||Marvel’s Jessica Jones|
|New Hampshire||Marvel’s Jessica Jones|
|New Jersey||Marvel’s Daredevil|
|New Mexico||Marvel’s Daredevil|
|New York||The Get Down|
|North Dakota||Roman Empire: Reign of Blood|
|Ohio||Trailer Park Boys Out of the Park: Europe|
|Oregon||W/ Bob & David|
|Pennsylvania||Wet Hot American Summer: First Day of Camp|
|Virginia||W/ Bob & David|
|West Virginia||Hemlock Grove|
|Wisconsin||Marvel’s Jessica Jones|
While there were some correlations with favoring shows with local settings, we found less evidence of those types of parallels in this map compared to others we’ve produced. This could be in part because the demographics of streamers tend to skew towards younger, more tech-savvy folks who need less comfort in their entertainment choices. What were the trends we discovered in tracking Netflix original content from sea to shining sea? Snuggle up on the couch and let’s chat.
Keeping it Local
As with most entertainment data by state, we found some evidence suggesting we prefer a taste of home. The following states had favorite shows that were set in the same locale.
Bloodline (drama set in the Florida Keys)
House of Cards (political drama set in Washington D.C.)
District of Columbia
Last Chance U (docuseries set in East Mississippi Community College)
The Get Down (music drama set in South Bronx)
Hemlock Grove (thriller set in small town Pennsylvania)
The Ranch (sitcom set in rural Colorado)
Here Comes the Sun
When the North settles in to watch Netflix, subscribers tend to choose warmer locales. The following states can have cold winters with heavy snowfall, but their favorite series serves up the sunny side of life.
- Massachusetts and Rhode Island tune into Love to see a slice of LA living.
- Connecticut keeps warm with Bloodline, set in the sunshine state of Florida.
- Montana and Washington leave snowflakes behind in favor of Flaked, featuring plenty of California’s signature palm trees.
- Minnesota heats things up with the explosive Lady Dynamite, whose heroine is a comedian looking for laughs in Los Angeles.
Some states may not share the same favorites, but their region tends to skew towards a particular genre. The following areas of the country fell neatly into categories of content.
Drama Queens are alive and well in the South.
It’s Always Sunny with comedy in the Pacific West.
Lighten it up with laughter in the North.
Superheroes save the day in the Midwest.
New England has love to keep it warm.
Keeping it clean for the kids in the Mountain West.
Did your favorite Netflix original land in the right spot on our map? Share this post with your friends and compare to see where you’d feel right at home.