It used to be that you would store your movie collection in a drawer or on a shelf next to your TV. Now days things are quite a bit different. There’s iTunes and Netflix, Hulu, Amazon Video, and a whole slew of other ways to download, store, and watch movies and cable TV shows. But, until recently, there hasn’t been a very efficient way of really categorizing and browsing your movie collection. If you buy a movie to watch on iTunes you can only know that you have it through iTunes, and if you use Netflix you have to log-in to the website or through another interface to see what you’ve watched and what’s “in your queue.” It has become increasingly hard to track all of your media these days. So what do you do? Warner Bros. thinks they have a solution, which is dubbed Flixster Collections. It’s an application you can download to your computer (and only your computer at the moment, sorry iPhone and iPad owners) and then sync with all of your media outlets. Essentially collections lets you know what movies and shows you’ve watched, which ones you’ve owned, and provides a lot of in-depth information on things like actors, actresses, directors and producers, as well as which movies are playing in theaters and being released. The app also lets you share your collections with friends over networks like Facebook and Twitter. As technology grows and envelopes us, it’s becoming increasingly valuable for us to find ways in which we can effortlessly manage all of the digital data around us. Warner Bros. is striking the first match in a march to “own” our digital media experience. To-date there hasn’t been a clean, functional place where you could go to see all of your entertainment. You can access tons of great stuff from a dozen different sources, but it’s been nearly impossible to find ways to manage all of those films and shows from one place. Collections seems to be the first bridge over that gap. Who will be the next to tackle media management? We don’t know. But as great as Flixster Collections appears, there’s a lot of ground to be covered and a few questions left unanswered (like what about videos I save on YouTube or video recommendations via friends or Netflix?). Still, it’s great to see a company like Warner Bros. tackle the growing problem of digital management.