“When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want.” – Steve Jobs. But are we getting what we want from television? There are well-more than 9,000 TV channels available around the world. If you subscribe to any, basic cable or satellite television service you have access to more than 250 channels at any time, with hundreds of more available for a higher price. With so many networks available to watch, you’re likely to find at least something you want at any time of the day. The future of television is going to be even more personalized however, and we’re already seeing the seeds of that change taking place. Imagine for one minute what television will be like in the future. We’re not talking about 3D projection or microchips planted into your brain, but how the massive selection of entertainment will shift. No longer will you have to scan through hundreds of channels (all of which you pay for, but only a fraction of which you’re likely to ever watch) or be forced to use the likes of Hulu or Netflix to track down a clip or favorite show. No, in the future: you’ll only pay for what you want to watch, and it will come in the form of apps. If you look you can see the early signs of televisions shifting platform, from a subscription to hundreds of seemingly random channels, to personalized experiences that you define on your own time, using the devices you want (your iPad, iPhone, Roku box, computer, and HD TV). HBO Go is a prime example of what you can expect. Of course, the future of TV entertainment will be so much more than apps based on subscription services. Instead of buying a subscription, you’ll pay for individual channels, which will presented much as they are on the latest Apple TV, the Roku box, or Boxee box. Pay for the channels you want to watch, and access any of the show’s at any time of the day, using almost any device connected to the internet (which, in the future, will be everything). While much of this seems like speculation, there’s already been a bit of news and info about the coming shift in television service. Will TV still be everything you’ve come to love? Absolutely. Only in the future, you’ll have a million digital reasons to love it even more. What do you think? Is the future of TV entertainment in apps, or something different?
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