What our binge-watching habits say about us.

ctv_netflix_originals_by_state_v7

 

If you’re hunkering down in your blanket fort and waiting out another storm, chances are you’ve got the best kind of company: Netflix. According to Fortune, more than half of Americans currently use the streaming service for access to both movies and TV episodes. In recent years, those subscribers have increasingly flocked to Netflix originals, series developed and produced exclusively for streaming. Although Netflix doesn’t publish its ratings, this must have been a successful gamble since the provider announced it would make an astounding 50 percent of its content original in the next few years. If that means more Stranger Things, we can probably all agree the future is going to be weird and wonderful.

Which binge-worthy series was most likely to be streaming in neighborhoods near you? Inquiring minds wanted to know. Okay, it was us—the team at CableTV who wanted to know. And while there was lots of buzz about some of the newer Netflix originals, you’ll be surprised to find some familiar titles dominating the map all across the United States.

The big winner? Marvel rules the Universe, inspiring blind devotion in fourteen states with Daredevil and strong-arming seven more into watching Jessica Jones.  A few other Netflix originals like Bloodline and Orange is the New Black were regional favorites, but they didn’t come close to touching Marvel’s superhero streaming status. Each state’s favorite show was identified by compiling a list of all the original Netflix content, and then analyzing state data from Google Trends in 2016. For the purposes of this map, we excluded movies, children’s shows, continuations (series aired previously on another network), and limited, one-time specials so we could isolate popular original content in each state. For instance, shows like Gilmore Girls: A Year in the Life made our list because Netflix is rebooting the series and creating original content from what was previously a discontinued network program.

State Top Show
Alabama Bloodline
Alaska Marvel’s Daredevil
Arizona Marvel’s Daredevil
Arkansas Orange Is the New Black
California Narcos
Colorado Marvel’s Jessica Jones
Connecticut Bloodline
Delaware The Crown
District of Columbia House of Cards
Florida Bloodline
Georgia Marvel’s Daredevil
Hawaii Marco Polo
Idaho Gilmore Girls: A Year in the Life
Illinois Marvel’s Jessica Jones
Indiana Marvel’s Daredevil
Iowa Orange Is the New Black
Kansas Marvel’s Daredevil
Kentucky Orange Is the New Black
Louisiana Marvel’s Daredevil
Maine Marvel’s Jessica Jones
Maryland Marvel’s Jessica Jones
Massachusetts Love
Michigan Marvel’s Daredevil
Minnesota Lady Dynamite
Mississippi Last Chance U
Missouri Marvel’s Daredevil
Montana Flaked
Nebraska Marvel’s Daredevil
Nevada Marvel’s Jessica Jones
New Hampshire Marvel’s Jessica Jones
New Jersey Marvel’s Daredevil
New Mexico Marvel’s Daredevil
New York The Get Down
North Carolina Bloodline
North Dakota Roman Empire: Reign of Blood
Ohio Trailer Park Boys Out of the Park: Europe
Oklahoma Marvel’s Daredevil
Oregon W/ Bob & David
Pennsylvania Wet Hot American Summer: First Day of Camp
Rhode Island Love
South Carolina Bloodline
South Dakota Love
Tennessee Marvel’s Daredevil
Texas Marvel’s Daredevil
Utah Stranger Things
Vermont Sense8
Virginia W/ Bob & David
Washington Flaked
West Virginia Hemlock Grove
Wisconsin Marvel’s Jessica Jones
Wyoming The Ranch

 

While there were some correlations with favoring shows with local settings, we found less evidence of those types of parallels in this map compared to others we’ve produced. This could be in part because the demographics of streamers tend to skew towards younger, more tech-savvy folks who need less comfort in their entertainment choices. What were the trends we discovered in tracking Netflix original content from sea to shining sea? Snuggle up on the couch and let’s chat.

 

Keeping it Local

As with most entertainment data by state, we found some evidence suggesting we prefer a taste of home. The following states had favorite shows that were set in the same locale.

Bloodline (drama set in the Florida Keys)

Alabama
Florida
North Carolina
South Carolina

House of Cards (political drama set in Washington D.C.)

District of Columbia

Last Chance U (docuseries set in East Mississippi Community College)

Mississippi

The Get Down  (music drama set in South Bronx)

New York

Hemlock Grove (thriller set in small town Pennsylvania)

West Virginia

The Ranch (sitcom set in rural Colorado)

Wyoming

 

Here Comes the Sun

When the North settles in to watch Netflix, subscribers tend to choose warmer locales. The following states can have cold winters with heavy snowfall, but their favorite series serves up the sunny side of life.

  • Massachusetts and Rhode Island tune into Love to see a slice of LA living.
  • Connecticut keeps warm with Bloodline, set in the sunshine state of Florida.
  • Montana and Washington leave snowflakes behind in favor of Flaked, featuring plenty of California’s signature palm trees.
  • Minnesota heats things up with the explosive Lady Dynamite, whose heroine is a comedian looking for laughs in Los Angeles.

 

Trending Now…

Some states may not share the same favorites, but their region tends to skew towards a particular genre. The following areas of the country fell neatly into categories of content.

Drama Queens are alive and well in the South.

Daredevil, Bloodline, and Orange is the New Black reigned across much of the southern United States.

It’s Always Sunny with comedy in the Pacific West.

Flaked and W/ Bob & David were two prominent choices along the West Coast.

Lighten it up with laughter in the North.

Flaked, W/ Bob & David, Love, and Lady Dynamite were scattered across the northern United States, suggesting there isn’t anything that a little comedy sketch can’t cure.

Superheroes save the day in the Midwest.

Daredevil and Jessica Jones are favorites in the middle of the country. Apparently some parts of the U.S. are still looking for a hero.

New England has love to keep it warm.

Sense8, Love, and Jessica Jones all focus on relationships, human or otherwise, and are popular in New England, where their trademark cynicism doesn’t extend to TV content.

Keeping it clean for the kids in the Mountain West.

PG-rated fare is favored in states like Utah, Idaho, and Wyoming, including Stranger Things, Gilmore Girls: A Year in the Life, and The Ranch, which are all acceptable for younger viewers.

 

Did your favorite Netflix original land in the right spot on our map? Share this post with your friends and compare to see where you’d feel right at home.