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Super Bowl LVIII Will Be Slimed on Nickelodeon

Nickelodeon blimp "sliming" the Super Bowl logo on a football field

The Take

  • When Super Bowl LVIII kicks off in February, you can watch an alternative broadcast on Nickelodeon.
  • The version of the Super Bowl on Nickelodeon will be the same game as on CBS and Paramount+ but with extended graphics like SpongeBob SquarePants and the network’s signature green slime.
  • Nickelodeon and the NFL have partnered on games before, with the kid-friendly network airing wild-card playoffs and Christmas games in the past.
  • The joint airing is a flexing of Paramount’s conglomerate muscle—the company also owns Paramount+ and CBS, where Super Bowl LVIII will air in primetime.

The Super Bowl 2024 will be a bit greener, with the addition of a secondary broadcast on Nickelodeon promising the network’s signature green slime.

The version of the Super Bowl on Nickelodeon will be the same game as on CBS and Paramount+ (Nickelodeon’s Super Bowl will not be streaming). It will feature graphics like the network’s orange blimp imposed over the field and classic characters like SpongeBob SquarePants.

Nickelodeon has done alternative NFL telecasts before—but never at this scale. The network previously aired wild-card playoff games in 2020 and 2021, along with a Christmas Day game in 2022. The most recent game even included Patrick Star (from SpongeBob SquarePants) providing on-air commentary.

Nickelodeon and CBS are both part of the Paramount family, which is airing the Super Bowl live from Las Vegas this year.

Nickelodeon partners with the NFL for games each year

This is the fourth year the NFL has teamed up with Nickelodeon for a broadcast, but this year Nickelodeon will showcase two games, including the most popular television program of the year. (Nickelodeon will still air a “Nickmas Game” at Christmas in 2023.)

“Our previous telecasts on Nickelodeon have been huge hits and created a new and different way to experience an NFL game,” NFL media executive vice president Hans Schroeder said in a statement. “We’re excited to bring that creativity to Super Bowl 58 and give our fans another way to enjoy one of the world’s most popular sporting events.”

Nickelodeon has partnered with the NFL for Super Bowl Coverage before—but never during the game. The network created two Super Bowl pregame specials (in 2004 and 2021) before it began airing actual NFL games in January 2021.

Nickelodeon Super Bowl coverage won’t stream live

In 2021, the network began airing a weekly NFL series called NFL Slimetime. The series streams on Paramount+ throughout the NFL season.
“As we’ve shown with our prior zeitgeist-busting Wild Card and Nickmas coverage, combining the absolute excitement of NFL action with the creativity that can only come from Nickelodeon’s cool POV makes for a must-see event for kids and families everywhere,” Paramount Pictures and Nickelodeon CDO Brian Robbins said in a statement.

While the Nickelodeon Super Bowl broadcast will not stream live, it will air in the United Kingdom, Australia, and New Zealand on a tape delay.

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