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Ready to Return to the TVA? Loki Trailer Breaks Records

Still shot of trailer for Loki movie

The Take

  • The first trailer for the Marvel/Disney+ series Loki broke viewership records, with over 80 million people tuning in 24 hours.
  • The series is already the most-watched Marvel Studios series on Disney+.
  • Loki season 2 arrives as Marvel is at a crossroads with the introduction of Kang and audience superhero fatigue setting in.
  • The second season brings back many familiar faces, including Tom Hiddleston’s Loki and Owen Wilson’s Mobius, with the official addition of Jonathan Majors as Kang the Conqueror.

Viewers are going loco for Loki. The first trailer for the second season has already reached over 80 million views. The cross-platform count, reported first by Deadline, makes the trailer’s online debut the biggest for any Disney+ series. And it doesn’t hurt that the show is the most-watched Marvel series on the streaming service.

The trailer sees Tom Hiddleston’s God of Mischief (aka Loki) reuniting with Owen Wilson’s Mobius, an agent of the Time Variance Authority (TVA). New additions to the cast include Oscar-winner Ke Huy Quan and Jonathan Majors as Kang the Conqueror—last seen in Ant-Man and the Wasp: Quantumania.

Loki has been a hit for Disney+, with Nielsen data recording more than 5.23 billion minutes of watch time for the first season. In fact, the show is the only Disney+ series to exceed 1 billion minutes in a single week—and it did that on a weekly release schedule.

When does Loki season 2 start?

Enthusiasm for the new season is already high, with heavily positive comments on X (formerly Twitter … rip) as fans fondly remember their favorite characters and love for the first season. That critically acclaimed season aired back in June 2021, and the show recently earned six Emmy nominations.

Season 2 of Loki debuts on Disney+ starting October 6, 2023. There will be six episodes.

Loki comes at a pivotal time for Disney+

Disney and Disney+ haven’t been on a roll recently. The film studio has faced several flops, including Haunted Mansion, Indiana Jones and the Dial of Destiny, and, yes, Ant-Man and the Wasp: Quantumania. Add lukewarm enthusiasm for shows like Secret Invasion, National Treasure: Edge of History, and Moon Knight to that list, and Disney+ could really use a win right now.

It doesn’t help that writers and actors are on strike right now—and can’t promote their creative efforts—and Disney has actually taken steps to remove original content in recent months. All of that doesn’t spell success for Disney+, but Loki could be the alternate timeline split the service needs to thrive.

Sure, Disney+ has some great originals like Obi-Wan Kenobi, American Born Chinese, and Ms. Marvel. Still, the service risks alienating and losing viewers if it continues removing content and not promoting the shows it actually has. All of this makes the enthusiasm for the Loki trailer all the more important. Only two more months until it airs.

What to watch before Loki returns

Loki’s success isn’t a huge surprise considering the character is a fan favorite. This version of Loki, however, is an alternate time variant, who created a new timeline back in 2012, during the events of Avengers: Endgame (remember that?), when the Avengers came back to the events of The Avengers to steal the tesseract but Loki stole it instead and branched off into a new timeline. Now he’s running around with Owen Wilson trying to fix breaks in the timeline that another Loki variant (Sylvie, played by Sophia Di Martino) created in the multiverse. Yep, it’s a bit of madness, but it works.

The two big things to watch before diving into season 2 of Loki are, obviously, season 1 of Loki (streaming on Disney+) and Ant-Man and the Wasp: Quantumania (also on Disney+), which introduces us to Kang the Conqueror—and has a great connecting post-credits scene.

If you’re game for a deeper Marvel dive, may we recommend the whole MCU in order? No? Don’t have time for that? Okay, then stick with Thor (2011), The Avengers (2012), Thor: The Dark World (2013), Thor: Ragnarok (2017), Avengers: Infinity War (2018), and Avengers: Endgame (2019). All are streaming on Disney+. Oh, and Tom Hiddleston’s Comic-Con appearance from 2013 is a blast too.

Happy Loki time, and don’t forget season 2 of Loki debuts on October 6, 2023. Check your local listings (Kidding—it’s on Disney+.).

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