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We Found the Most Streaming-Obsessed States

What streaming service is your state obsessed with? We ran the numbers to find out.

Americans are streaming more TV than ever, with over 75% of U.S. households subscribing to one or more streaming services. And with over 800,000 new TV programs aired on broadcast and streaming each year, there’s a lot to choose from!

So, where are Americans turning for their favorite shows? The most popular services, far and away, are Netflix and Hulu. But which state is streaming the most? With National Streaming Day coming up on May 20, we wanted to dig into the numbers and determine which states stream the most.

Using data from Google Trends, we examined the search volume for the top streaming services in all 50 states to find the state that can’t resist streaming all the time. So let’s log in and continue watching as we find the most streaming-obsessed states.

Most popular streaming service in the U.S.

Of five streaming services, only one is the favorite in nearly half of all U.S. states: Hulu. The streaming service reigns supreme in 20 states (and ties for first in four other states), and folks in Montana and Vermont search for it the most.

However, Netflix is in a close second. The original streamer counts as the top choice in 16 states, four behind Hulu’s record. But Netflix also features in all six of the ties, proving the service’s popularity and ubiquity.

  • Netflix is in a top-tier tie in Vermont alongside HBO Max, Hulu, and Prime.

Here’s where the other streamers stand:

  • Disney+ is the top choice in only one state: Florida.
  • Amazon Prime Video also found overall support in only one state: Alaska.
  • HBO Max tops the list in six states: Oregon, California, Colorado, Massachusetts, Maryland, and New York, plus Washington, D.C.
    • The service is also part of four ties in Washington, Michigan, Tennessee, and Vermont.

The most obsessed states

Vermont is the most streaming-obsessed state. It scores 433 out of 500 in our ranking system and is the only state to crack 400 points.

The other four most obsessed states score above 365 points. None of the states are as obsessed as Vermont, but they do play favorites.

In an interesting twist, all five most-obsessed states are in the northern half of the U.S.

  • Three of the five most-obsessed states are in the northeast, while the other two are in the northwest.

The least obsessed streaming states

No state scored below 300 in our rankings, but South Carolina and Nevada are the closest, with a score of 303. The bottom five states are all within 3 points of each other!

  • Three states are in the south: South Carolina (tied for #37), Mississippi (#36), and Virginia (#35).
  • One state is in the west: Nevada (tied for #37).
  • One state is in the Great Plains: South Dakota (#34).

All five bottom states are fans of Netflix and Hulu, showing that even if you don’t stream a lot, you’re bound to find yourself on two of the most popular and evergreen services.

Each state’s favorite streaming service

Swipe Left to See All →
StateTotal Score (out of 500)Favorite Streaming Service
Vermont433Netflix, Hulu, HBO Max, Prime
Oregon372HBO Max
Rhode Island372Netflix
California365HBO Max
District of Columbia359HBO Max
Colorado357HBO Max
Massachusetts352HBO Max
Washington352Netflix, HBO Max
New Hampshire342Hulu
New Mexico336Hulu
Michigan335Netflix, HBO Max
New Jersey331Netflix
North Dakota323Hulu
Maryland322HBO Max
Tennessee318Netflix, Hulu, HBO Max
West Virginia313Hulu
North Carolina312Netflix
New York309HBO Max
South Dakota307Hulu
Nevada303Netflix, Hulu
South Carolina303Netflix, Hulu


To determine the states most obsessed with streaming, we used Google Trends to analyze the search volume from the past 12 months per state for “Netflix,” “Hulu,” “HBO Max,” “Disney+,” and “Amazon Prime Video.” The search volume for each individual streaming service was added together to give each state a total obsession score out of 500.

States with the highest score (out of 500) are the most obsessed, and states with the lowest score are the least obsessed.

To uncover each state’s favorite streaming service, we analyzed which streaming service each state was searching for the most over the past 12 months.


This content was produced by and is in no way sponsored, endorsed or administered by, or associated with any of the streaming services or properties mentioned here, including Amazon Prime Video,  Disney+, HBO Max, Hulu, and Netflix.

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