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2025 On-Demand Streaming Customer Satisfaction Awards: Max Lives Up to Its Catchphrase

We asked 10,757 people about their streaming preferences. Read on to see how every major on-demand streaming service stacks up.

Long banner promoting the CableTV.com annual Customer Satisfaction Awards surveys with a Highest Overall Satisfaction badge.

When HBO Max rebranded to Max in 2023, it made a promise that it would become “the one to watch.” We scoffed at the catchphrase, but they might have been right.

Our survey data from mid-to-late 2024 shows that customers are more satisfied with Max’s service than any of its competitors, despite its confusing branding and increasingly high price tag.

We didn’t stop there—in our fifth annual survey, we dove deep into the minds of the American TV fan and sought to answer the question: What makes a good streaming service? And which ones are doing everything right?

Keep reading for some of our biggest takeaways, or use the jump links to skip right to the data.

CableTV.com launched in 2007 as a way for people to compare cable TV providers in their area. Since then, TV has changed a lot, so we’ve broadened our coverage to include streaming to better serve our readers’ needs. For more info on our Customer Satisfaction Awards methodology, check out our Why You Can Trust CableTV.com page.

Brand loyalty is king: On-demand streaming trends for 2025

Max is thriving because of brand loyalty to HBO

As of writing, Warner Bros. Discovery’s Max is one of the most expensive streaming services around. Its prices rival Netflix’s and Hulu’s.

So why did it rank number one in customer satisfaction in this year’s survey, with a whopping 84% satisfaction rate?

Our respondents had a lot of good things to say about the streamer, and we noticed one important trend: A lot of subscribers still consider Max an extension of HBO, even after the platform tried to distance itself from the brand in 2023.

Much like how most of us will never stop using the name Twitter instead of X, viewers still call the service HBO Max, or sometimes even just HBO. If you’ve always subscribed to the service as a cable add-on, it all feels like the same thing. And it essentially is.

Here are some Max subscriber testimonies that stuck out to us from this year’s results:

“I have always loved HBO since when I was a child and the silver logo grew in the screen until it reached its zenith. They have the best original shows hands down […]”

–Jackson R., Pennsylvania

“I love HBO Max. I recommend it to all my family and friends and it don’t cost that much either.”

-Phyllis S., Michigan

“HBO Max includes [an] extensive library of shows and movies from back when I was younger and things I watched that have been removed off of almost every other streaming platform and commercial TV itself.”

–Nick D., Illinois

“It has interesting programming. Keeps me hooked. I have been a fan of HBO for decades!”

–Cynthia S., Georgia

“Love the movie and program choices they offer. We’ve been HBO fans since The Sopranos.”

–Angie M., Kentucky

Long-time HBO fans aren’t going to be scared off by an awkward rebrand as long as their favorite premium titles are still there. We also noticed that some people subscribed for specific shows, like The Penguin or Game of Thrones.

So when Warner Bros. Discovery tries to distract from its upcoming password-sharing restrictions in 2025, it might want to lean into the HBO nostalgia angle. If Netflix is anything to go by, brand loyalty can carry a company through a lot.

Gen Z still watches Netflix more than any service, even without their parents’ passwords

It’s been several months since Netflix doubled down on its plan to restrict password sharing, much to the despair of college kids around the country. If you want to remain on your family’s plan, your folks will have to shell out an extra fee per month.

Last year, we predicted these greedy tactics would be destructive, undermining people’s faith in their streaming services as they stopped legally watching streaming content. However, it doesn’t seem like that happened.

My generation, Gen Z, still watches Netflix more than any other streaming service.

Gen Z streaming subscriptions by service

Streaming service % of Gen Z that subscribes
Netflix 65%
Amazon Prime Video 54%
Disney+ 52%
Hulu 38%
Max 33%
Paramount+ 29%
Peacock 27%
Tubi 21%
Apple TV+ 19%
Crunchyroll 14%
ESPN+ 14%
Discovery+ 10%
STARZ 9%
AMC+ 6%
Crackle 5%
MGM+ 1%

Customer satisfaction rates for Netflix aren’t the best this year, but that doesn’t seem to correlate to subscriptions. People are staying subscribed despite their unhappiness with the company’s policies.

You’d think that 18–27-year-olds would be the first to ditch Netflix since they’re more likely to be in the process of moving out of their parents’ homes and joining the real world. I know the sting of trying to watch the latest episodes of Dan Da Dan and Ranma ½, only to be met with a pop-up saying I’m no longer part of my parents’ household. At this point, my mom is used to semi-regular phone calls asking for a temporary log-in code.

But those temporary log-in codes only last so long, so Zoomers must be giving in and buying additional accounts. If you’re looking for an ad-free experience, it is cheaper to add a profile to your family’s existing account rather than start from scratch. (By the way, a Standard plan is $15.49 per month for one household, but a Standard add-on is only $7.99 per month)

The catch is that Standard accounts can only purchase one additional member slot, and Premium accounts can only purchase two additional member slots. The messaging around this feature is confusing, and it feels like an arbitrary restriction, but here we are.

You’re more likely to have streaming services if you live with children

Not everyone is fully on board with streaming services, even in 2024. Over 1,800 people told us they don’t currently subscribe to any streaming service.

As you might guess, older people are less likely to have streaming services than younger people. Thirty-nine percent of Silent Generation respondents reported no streaming services, while only 9% of Generation Z respondents said the same.

However, the real surprise came when we asked if respondents lived with any children in the house. Twenty percent of people who do not subscribe to streaming services live in homes with no children, while 6% of people who do not subscribe to streaming services live in houses with children.

It’s easy to guess why this might be. Children love to be entertained, and plopping your kid in front of a TV is a popular way to occupy their time. It’s certainly better than giving them unrestricted access to AI-generated nightmare fuel on YouTube.

Netflix is the most popular option for households with kids

Disney+ markets itself as the ultimate streaming service for kids, and we usually agree. But according to our survey, more people subscribe to Netflix than any other service, and that trend continues in households with children.

Of the child-adjacent people who subscribe to streaming services, more people reported a Netflix subscription than any other service, with Disney+, Hulu, and Paramount+ trailing behind it.

Its popularity can probably be chalked up to its broad appeal: Barbie and Carmen Sandiego for the kids, Heartstopper for the teens, and Squid Games for the parents. Plus Bridgerton for your weird, Jane Austin–obsessed aunt.

To its credit, Disney+ is trying to hold the same broad appeal by bundling itself with ESPN+ and Hulu. But it still can’t beat Netflix as a one-stop shop.

Yes, streaming service prices are still going up

In 2023, we reported that streaming services were getting more expensive than ever, with every major service raising its prices. That trend continued into 2024, with many of those same services raising their prices again. In many cases, these new price points outpaced inflation.

Thus, another consumer-friendly product becomes too expensive in the pursuit of infinite corporate growth.

Streaming price ranges over the last three years

Swipe Left to See All →
Streaming servicePrice in January 2023Price in January 2024Price in January 2025
Netflix$6.99–$19.99/mo.$6.99–$22.99/mo.$6.99–$22.99/mo.
Max$9.99–$14.99/mo.$9.99–$19.99/mo.$9.99–$20.99/mo.
Hulu$7.99–$14.99/mo.$7.99–$17.99/mo.$9.99–$17.99/mo.
Disney+$7.99/mo.$7.99–$13.99/mo.$9.99–$15.99/mo.
PeacockFree–$9.99/mo.$4.99–$9.99/mo.$7.99–$13.99/mo.
Paramount+$4.99–$14.99/mo.$5.99–$11.99/mo.$7.99–$12.99/mo.

Don’t let price hikes catch you off guard—we’ll keep track of prices as they change.

Highest overall satisfaction

Aside from our Best of the Best Award, this is the most coveted award we can give a streaming service.

Later on in our analysis, we’ll go into factors like usability, original content, and price point.

But overall satisfaction comes down to one question: Is your streaming service good?

The "Highest Overall Satisfaction" badge from CableTV.com's 2025 Live TV Streaming Customer Satisfaction Awards survey.

What is your overall satisfaction with your streaming service?

A bar chart showing the streaming service with the Highest Overall Satisfaction. #1: Max & Discovery+, 84%, #2: STARZ, 83%, #3: Netflix & Crunchyroll, 82%
#1 Max, Discovery+ (84%); #2 STARZ (83%); #3 Netflix, Crunchyroll (82%)

In this year’s biggest upset, people really love Max. (Formerly HBO Max. Can we stop saying that at this point?) They also really love Discovery+, which is basically Max Lite—Max subscribers get access to a lot of Discovery+’s reality TV content bundled with all the HBO dragons.

This win comes with a big asterisk: We’re excluding Shudder from this year’s count. I know, I know. The horror streaming platform has absolutely dominated the competition since we started including it in our polls. But it’s not an easy task finding roughly equal distributions of customers for every major streaming service, and some names fell short of reaching our respondent threshold.

But even so, Max ranked right in the middle of the pack last year with an overall satisfaction score of 74%. That’s a 10-point shift. What happened from October 2023 to October 2024?

Max had a bad rep after it evolved from HBO Max in May 2023. We were pretty upset about the change (and the resulting price increase). So customers had a good reason to give it that 74%.

But the Game of Thrones spinoff House of the Dragon aired during the summer of 2024. It’s hard to say no to dragons.

We can’t say that we’ll give Max our Best of the Best Award for on-demand streaming this year—in fact, I can almost promise you I won’t—but it appears that the service has thoroughly repaired its reputation after a rocky 2023.

What is your overall satisfaction with your streaming service?

Provider Extremely or very satisfied
Max 84%
Discovery+ 84%
STARZ 83%
Netflix 82%
Crunchyroll 82%
Tubi 81%
Amazon Prime Video 79%
MGM+ 77%
ESPN+ 77%
Disney+ 77%
Peacock 76%
Hulu 75%
Apple TV+ 75%
Paramount+ 73%
AMC+ 72%
Crackle 62%

Hear from real customers

“Discovery+ has almost all of the channels I watch on a daily basis, as well as shows that I like to binge.”

Kathy S., Florida

How well did your experience compare with your ideal of how a streaming service should be?

Percentage of customers responding “Extremely” or “Very close” to the ideal:

  1. MGM+, Crunchyroll (81%)
  2. Max (80 %)
  3. ESPN+ (78%)

What does the ideal streaming service look like? It’s not a powerhouse like Netflix, Disney+, or even Max. This year, there is a tie between MGM+ and Crunchyroll.

MGM+ used to be EPIX before it changed its name in 2023. It’s flown under the radar since then, at least as far as we’re concerned. But this year, consumers proved we ought to give the Amazon-owned service another look. At $6.99 per month, it’s certainly the price we feel a streaming service ought to be.

We’ll dive deeper into MGM+’s library in our Original Content section.

Crunchyroll is more of a niche service—specifically for anime—but people seem to love it. Not that they have a choice since Crunchyroll is the biggest anime service left standing after it absorbed its competitor Funimation and discontinued VRV. But it’s nice to see that anime fans still have a good experience with the platform.

Why do people love it so much? I’d say it’s because of Crunchyroll’s relatively low price for its ad-free plan, which is uncommon among other streaming services.

How well did your experience compare with your ideal of how a streaming service should be?

Provider Extremely or very close to the ideal
MGM+ 81%
Crunchyroll 81%
Max 80%
ESPN+ 78%
Discovery+ 77%
AMC+ 76%
Disney+ 76%
Netflix 76%
STARZ 76%
Peacock 75%
Apple TV+ 72%
Tubi 72%
Amazon Prime Video 71%
Hulu 70%
Paramount+ 69%
Crackle 64%

Hear from real customers

“I love Crunchyroll to death and have been using them for like a decade. It's totally worth paying the 10 bucks for the quality and selection.”

Brett L., Florida

To what extent did the platform meet your expectations as a streaming service?

Percentage of customers responding “Completely” or “Very much”:

  1. Max, Discovery+ (85%)
  2. Crunchyroll (84%)
  3. STARZ (82%)

Max may have fallen short of customers’ expectations last year, but it redeemed itself in 2024. As an HBO product, people expect it to provide access to premium shows like House of the Dragon and Last Week Tonight with John Oliver, and it delivered. It’s unclear whether the service’s mid-year price hike also met customers’ expectations, but it didn’t dissuade viewers from enjoying their shows.

Meanwhile, Netflix continues to disappoint its customers despite winning best in customer satisfaction last year. Netflix is such a big household name it’s hard not to expect the most from it. But increasing costs, password-sharing restrictions, and live event failures haven’t done much to repair the brand’s image.

It’s not disappointing enough to get people to unsubscribe, though. Come on, it’s Netflix.

To what extent did the platform meet your expectations as a streaming service?

Provider Completely or very much
Max 85%
Discovery+ 85%
Crunchyroll 84%
STARZ 82%
Tubi 80%
Amazon Prime Video 79%
Netflix 79%
MGM+ 78%
Apple TV+ 77%
ESPN+ 77%
Peacock 77%
AMC+ 75%
Disney+ 75%
Paramount+ 75%
Hulu 74%
Crackle 62%

Best original content

Even when it seems like corporations take them for granted, the real reason we choose to subscribe to a streaming service is for its original titles.

If you unsubscribe from Netflix, you lose Stranger Things and Arcane. If you unsubscribe from Hulu, you lose The Bear. And if you unsubscribe from Apple TV+—well, they’ll probably get you back with a free trial the next time you replace your iPhone.

The "Best Original Content" badge from CableTV.com's 2025 Live TV Customer Satisfaction Awards survey.

How satisfied are you with your service’s original content?

A bar chart showing the streaming services with the Best Original Content in 2025. #1: MGM+, 86%, #2: Crunchyroll, 85%, #3: Max, 82%.
#1 MGM+: 86%; #2 Crunchyroll: 85%; #3 Max: 82%

This is another category that shocked us.

I’ve got a confession, dear reader—I’ve never watched any of MGM+’s original content. Have we been sleeping on this service for too long? Apparently, it hosts many popular shows, like From and Hotel Cocaine.

MGM+’s thing has always been movies, especially classic films, so we were surprised to see it do so well for original content. However, respondents did clarify that while they enjoy the shows when they air, new titles are few and far between. “It seems that once an 8–10 episode season has ended, it can be months on end without any other new shows or episodes […] available,” says Dean G.

Crunchyroll also did exceptionally well in this category. In addition to its main fare of Japanese (and in some cases, Chinese) imports, Crunchyroll produces only a few original series, including In/Spectre, Noblesse, and Tower of God.

I wonder if Crunchyroll subscribers consider all its exclusive simulcasts “original content.” The platform doesn’t brand some of its titles as original content like other platforms like Netflix do with their international imports, but it would make sense. Its imported simulcasts are impressive both in quantity and quality.

And then there’s Max—but HBO has been doing original content longer than streaming services have existed, so that’s not surprising.

How satisfied are you with your service’s original content?

Provider Extremely or very satisfied
MGM+ 86%
Crunchyroll 85%
Max 82%
Netflix 81%
Discovery+ 80%
STARZ 80%
Disney+ 79%
ESPN+ 78%
AMC+ 77%
Amazon Prime Video 76%
Apple TV+ 76%
Peacock 76%
Tubi 75%
Paramount+ 74%
Hulu 69%
Crackle 60%

Hear from real customers

“I love [MGM+’s] original content shows, like From, which is a super-scary show that caught me hook, line, and sinker.”

Jared B.

Best user experience

We may come to streaming services to laugh, to cry, and to care, but we can’t do that if the service feels lousy to use.

When we rank streaming services in our reviews, we take user experience into consideration, and we asked survey respondents to do the same.

The "Best User Experience" badge from CableTV.com's 2025 Live TV Streaming Customer Satisfaction Awards survey.

How satisfied are you with your user experience?

A bar chart depicting the streaming services with the Best User Experience. #1: Max, Discovery, & STARZ, 84%, #2: MGM+ & Tubi, 82%, #3: Crunchyroll, 81%
#1 Max, Discovery+, STARZ: 84%; #2 MGM+, Tubi: 82%; #3 Crunchyroll: 81%

Apparently, despite the pains of making its customers download yet another new app in 2023, Warner Bros. Discovery has figured out how to make an app that feels good. Customers enjoy using Max, like Serenity T. from Ohio, who says, “The overall look and design of Max is really nice and not too harmful for my eyes.” And its sister site, Discovery+, is doing pretty well, too.

Meanwhile, Hulu and Amazon Prime Video are doing poorly in the UX department. We think it’s because surfing Amazon Prime Video’s bloated interface feels overwhelming, and even Disney is trying to make Hulu quietly disappear. I can’t remember the last time I watched Hulu shows through Hulu instead of Disney+. I just got tired of constantly getting logged out (and resetting the family password) while trying to catch up on Only Murders in the Building.

How satisfied are you with your user experience?

Provider Extremely or very satisfied
Max 84%
Discovery+ 84%
STARZ 84%
MGM+ 82%
Tubi 82%
Crunchyroll 81%
Disney+ 80%
ESPN+ 77%
Netflix 75%
Peacock 75%
Paramount+ 74%
Apple TV+ 73%
Amazon Prime Video 72%
Hulu 72%
AMC+ 70%
Crackle 66%

Hear from real customers

"I find [Amazon Prime Video] a little bit difficult to navigate when I want to delete movies/shows for my watch history. Multiple steps are involved, including going to the main Amazon website, to access it."

Tina Q., Texas

Thinking about your recent interactions with your streaming service, how effective was it at meeting your needs?

Percentage of customers responding “Extremely” or “Very effective”:

  1. Max (83%)
  2. Crunchyroll (82%)
  3. Discovery+ (81%)

2024 was a good year for Max’s bottom line—it saw record subscriber growth in September 2024—but apparently, it was also a good year for Max customers. Despite a price hike in July, customers felt the streaming service met their needs more than competitors.

Crunchyroll customers also felt like their needs were met this year, which is a good thing because anime fans don’t have a ton of legal alternatives.

Meanwhile, the OG streamer Crackle struggled to meet its viewers’ needs, which seems to be a trend this year. But we’re also surprised to see Paramount+ so far down on this list. We thought the platform would see some jump in popularity after absorbing SHOWTIME, but it doesn’t seem to have had that effect.

Thinking about your recent interactions with your streaming service, how effective was it at meeting your needs?

Provider Extremely or very effective
Max 83%
Crunchyroll 82%
Discovery+ 81%
Tubi 79%
Amazon Prime Video 78%
Peacock 78%
MGM+ 78%
STARZ 77%
ESPN+ 76%
Netflix 76%
Apple TV+ 75%
AMC+ 74%
Disney+ 74%
Hulu 72%
Paramount+ 72%
Crackle 52%

How easy was it to use your streaming service?

Percentage of customers responding “Extremely” or “Very easy”:

  1. MGM+ (91%)
  2. Max (89%+)
  3. Discovery+, Tubi (84%)

Surprising us yet again, customers think that MGM+ is the easiest streaming service to use. It doesn’t have a particularly exciting interface, but maybe fans prefer that to the sensory overload of some of its competitors.

Max and Discovery+ continue to do very well in this category—I hope Warner Bros. Discovery is paying their product designers well because they’re doing something right.

On the other end of the scale are Crackle and AMC+. We’re less surprised by this because Crackle did very poorly in this year’s survey and because we’ve had our problems with AMC+. (Dear AMC+, can you let us stream just one episode without freezing and kicking us back to your main menu?) If you can, we’d recommend watching AMC+ titles through other services, like Shudder, Netflix, or Prime Video.

How easy was it to use your streaming service?

Provider Extremely or very easy
MGM+ 91%
Max 89%
Discovery+ 84%
Tubi 84%
Netflix 83%
Amazon Prime Video 82%
Crunchyroll 81%
Hulu 79%
Peacock 79%
Apple TV+ 78%
Disney+ 78%
STARZ 78%
ESPN+ 77%
Paramount+ 76%
AMC+ 73%
Crackle 68%

Hear from real customers

"Hated the rebrand to Max, love the app functions and display on desktop. I did have to talk to customer service once and it was pleasant and quick."

Meghan L., Virginia

How enjoyable were your interactions with your streaming service?

Percentage of customers responding “Extremely” or “Very” enjoyable:

  1. Max (86%)
  2. STARZ (83%)
  3. Discovery+, Disney+ (81%)

Max is effective and easy to use, but it’s also enjoyable. Respondents seem to like both its interface and its library of content.

STARZ surprised us by placing second in this race. Users didn’t feel that it met their needs or was particularly easy to use, but they enjoyed watching it nonetheless. Outlander must really be that good.

How enjoyable were your interactions with your streaming service?

Provider Extremely or very enjoyable
Max 86%
STARZ 83%
Discovery+ 81%
Disney+ 81%
Crunchyroll 81%
Tubi 80%
Netflix 79%
Apple TV+ 78%
MGM+ 77%
Paramount+ 75%
Peacock 75%
Amazon Prime Video 74%
AMC+ 74%
ESPN+ 74%
Hulu 74%
Crackle 62%

Most reliable

Another significant factor that goes into customer satisfaction is reliability. Does the service buffer a lot? Do you have to enter your credentials every time you open the app? How long does it take to boot up a show you want to watch before you give up and start scrolling on your phone?

The "Most Reliable" badge from CableTV.com's 2025 Live TV Streaming Customer Satisfaction Awards survey.

How reliable is your streaming service?

A bar chart depicting the Most Reliable streaming services. #1 Max: 86%, #2 Discovery+: 84%, #3 MGM+: 82%
#1 Max: 86%; #2 Discovery+: 84%; #3 MGM+: 82%

Customers voted Max the most reliable streaming service this year, with many reporting minimal problems with dropped connections or buffering. This is surprising to us because we noticed a lot of problems when HBO Max first morphed into Max.

When we first tried the new Max app, we experienced mismatched audio tracks and missing titles in featured carousels of recently added content. We also missed the old navigation menu—we called the new app “HBO Max but worse.” But it seems Max has gotten its act together in the year since.

Meanwhile, Hulu could probably use an overhaul. That is, assuming the streaming platform survives another year and doesn’t become completely integrated into Disney+’s interface the way that Paramount+ absorbed SHOWTIME.

How reliable is your streaming service?

Provider Extremely or very reliable
Max 86%
Discovery+ 84%
MGM+ 82%
Amazon Prime Video 79%
Apple TV+ 79%
Disney+ 79%
Tubi 79%
ESPN+ 78%
AMC+ 77%
Netflix 76%
Paramount+ 76%
Crunchyroll 76%
STARZ 75%
Peacock 72%
Hulu 69%
Crackle 62%

Hear from real customers

“[Crackle] isn't very good. Low quality resolution. A ton of buffering.”

Mary Lynn L., Pennsylvania

Best bang for your buck

Let’s get down to what’s really important: the money. Inflation has been hitting everyone hard since the pandemic, and corporations have taken advantage of consumers by raising prices to unforeseen heights.

So, which streaming services are still “worth it” in 2025?

The "Best Bang for Your Buck" badge from CableTV.com's 2025 Live TV Customer Satisfaction Awards survey.

Given the quality of your streaming service, how would you rate the price that you pay for it?

A bar chart depicting the streaming services that provide the Best Bang For Your Buck. #1: Tubi & Crunchyroll, 85%, #2: Discovery+, 84%, #3: STARZ, 81%
#1 Tubi, Crunchyroll: 85%; #2 Discovery+: 84%; #3 STARZ: 81%

Unsurprisingly, Tubi did very well in this category. Tubi is a free, ad-supported television (FAST) service, so it costs users nothing to try it. Although it’s worth noting that Crackle is also free, and users really hate it.

Crunchyroll also offers a free tier, but even its premium plans are a good value. As of writing, its lowest plan is $7.99 per month, which is good for the vast amount of content it unlocks. Plus, none of Crunchyroll’s paid tiers make you sit through ads—something very few streaming services can say anymore.

In contrast, expensive services like Hulu and Netflix are further down this year’s price rankings. Both services make paid subscribers watch ads or shell out more money for ad-free viewing and extra profiles.

Given the quality of your streaming service, how would you rate the price that you pay for it?

Provider Excellent or good
Tubi 85%
Crunchyroll 85%
Discovery+ 84%
STARZ 81%
Disney+ 80%
AMC+ 79%
Max 79%
MGM+ 79%
Amazon Prime Video 77%
Apple TV+ 75%
ESPN+ 75%
Peacock 75%
Netflix 72%
Paramount+ 72%
Hulu 68%
Crackle 63%

Given your expectations for your streaming service, how would you rate the price that you pay for it?

Percentage of customers responding “Excellent” or “Good” given their expectations:

  1. Crunchyroll (89%)
  2. Discovery+ (86%)
  3. MGM+, Tubi (85%)

Once again, Crunchyroll is doing very well in the price department, but we were shocked to see Paramount+ at the bottom of this list. We usually consider Paramount+, particularly the Paramount+ with SHOWTIME bundle tier, a good value.

We did notice that some positive Paramount+ reviews mentioned that they received the product for free with a Walmart+ membership. But for its (at the time of writing) $12.99 per month price tag, paying customers just expect more. Maybe it’d be a better value if Paramount+ wasn’t prone to deleting popular shows like Grease: Rise of the Pink Ladies.

Given your expectations for your streaming service, how would you rate the price that you pay for it?

Provider Excellent or good
Crunchyroll 89%
Discovery+ 86%
MGM+ 85%
Tubi 85%
AMC+ 81%
STARZ 78%
Apple TV+ 77%
Disney+ 77%
Max 77%
ESPN+ 76%
Peacock 76%
Amazon Prime Video 75%
Crackle 75%
Netflix 74%
Hulu 72%
Paramount+ 70%

Given competitors’ prices, how would you rate the price that you pay for this streaming service?

Percentage of customers responding “Excellent” or “Good” given competitors’ prices:

  1. Tubi (90%)
  2. Crunchyroll (85%)
  3. Discovery+ (83%)

Once again, the free service Tubi outdoes its paid competitors, and Crunchyroll is leading the pack for paid streaming services. Discovery+ is also cheaper than many other streaming services.

We’re surprised to see Disney+ so far up on this list, considering that it raises its prices with the same frequency as Hulu. When Disney raises prices on one of its services, it raises prices for them all. Still, Hulu remains the most expensive element of the Disney Bundle, and customers have noticed.

Given competitors’ prices, how would you rate the price that you pay for this streaming service?

Provider Excellent or good
Tubi 90%
Crunchyroll 85%
Discovery+ 83%
STARZ 79%
AMC+ 78%
Disney+ 77%
ESPN+ 76%
Peacock 75%
Apple TV+ 73%
Max 72%
MGM+ 70%
Amazon Prime Video 69%
Netflix 68%
Paramount+ 66%
Hulu 63%
Crackle 63%

Hear from real customers

"I love how [Tubi has] all their content for free. It's honestly amazing as a low income individual."

Michael S., Washington

Highest customer loyalty

How loyal are you to your favorite brands? How much corporate nonsense will you put up with before you hit the bricks?

The "Highest Customer Loyalty" badge from CableTV.com's 2025 Live TV Customer Satisfaction Awards survey.

How likely are you to continue to subscribe to your streaming service?

A bar chart showing the streaming services with the Highest Customer Loyalty in 2025. #1: Crunchyroll, 86%, #2: Tubi, 85%, #3: Netflix, 83%.
#1 Crunchyroll: 86%; #2 Tubi: 85%, #3 Netflix: 83%

Crunchyroll fans love Crunchyroll. This makes sense to us; niche customers tend to be very passionate. And if you want to (legally) watch all of the latest simulcasts, you need to subscribe to Crunchyroll, Netflix, or both. It’s as simple as that.

Netflix did better in this category than in most of the other ones. So, while customers may be unsatisfied and think its price is too high, they’re not unsubbing any time soon. And that goes for Max as well.

Paramount+ and AMC+ should probably watch their backs, though. If prices get high enough and customers start having to cancel some services, they might be first on the chopping block.

How likely are you to continue to subscribe to your streaming service?

Provider Completely or very likely
Crunchyroll 86%
Tubi 85%
Netflix 83%
Max 82%
Amazon Prime Video 80%
Disney+ 80%
ESPN+ 78%
MGM+ 78%
Peacock 77%
STARZ 74%
Apple TV+ 73%
Discovery+ 73%
Hulu 73%
Paramount+ 73%
AMC+ 70%
Crackle 69%

Hear from real customers

“I just love everything on Netflix, they make the best shows. I am still pretty mad about them discontinuing a lot of shows but I do love Netflix, it feels like home...”

Hannah M., Missouri

How likely are you to recommend this service to a friend or colleague?

Percentage of customers responding “Completely” or “Very likely”:

  1. Discovery+ (83%)
  2. Crunchyroll (82%)
  3. Tubi (78%)

Discovery+ subscribers would love to sell you on the inexpensive reality TV haven. And we’re tempted to hear them out; there’s nothing like discussing wild reality TV antics with your friends after a hard day.

Crunchyroll subscribers are similarly likely to recommend the service to their friends and colleagues. Hey, I get it. I’m constantly showing cool anime OPs to my coworkers on the CableTV.com editorial staff. Maybe someday I’ll convince someone to talk about One Piece with me.

How likely are you to recommend this service to a friend or colleague?

Provider Completely or very likely
Discovery+ 83%
Crunchyroll 82%
Tubi 78%
STARZ 76%
Max 75%
Disney+ 73%
MGM+ 73%
ESPN+ 72%
Paramount+ 72%
Peacock 72%
Amazon Prime Video 71%
Netflix 71%
AMC+ 70%
Apple TV+ 70%
Hulu 68%
Crackle 65%

Which streaming service is the best in 2025?

According to over 10,000 streaming customers, Max is the best streaming service around. That’s entirely based on public sentiment and not quantitative testing, but public sentiment can be a helpful indicator of where the industry is going.

And right now, the industry is tipping in favor of big streamers that provide access to “must-watch” shows like House of the Dragon and The Penguin. That’s the same reason why Netflix isn’t going anywhere any time soon—the power of IP is just too strong.

Still need help choosing an on-demand streaming service? Check out our Best Streaming Services guide to see which services our editors love.

Past customer satisfaction surveys

Methodology

We surveyed 10,757 people across the U.S. to measure satisfaction with their on-demand streaming services. Our sample represented broader U.S. demographics (e.g., gender, race, age, etc.) and was analyzed using prevailing industry standards by our data experts.

To maintain the integrity of our data, we omitted any streaming service that received less than 100 respondents. By doing this, we reduce the margin of error, ensuring that we can be confident in our results. Unfortunately, long-running champion Shudder failed to meet our respondent threshold this year.

This is our fifth year running a Customer Satisfaction Awards survey for on-demand streaming services here at CableTV.com, and this is Olivia Bono’s third year covering it.

Yes, we know we’re the cable TV people, so why do we cover streaming services? Believe it or not, we love all forms of television equally. Technology changes constantly, but our name hasn’t—consider us just a bit sentimental. We’ve kept our branding for over 17 years, focusing our efforts on helping consumers make the smartest choices when it comes to home entertainment.

If you’re a member of the media and have follow-up questions, feel free to contact us at pr@cabletv.com.

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