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Hallmark Movies Now Review 2023

Are feel-good, family-friendly movies your thing? We have done in-depth testing of the Hallmark streaming app, and we’ll give you the rundown.

Best for Hallmark on demand

Monthly price: $5.99/mo.

Annual price: $4.99/mo. ($59.99 total)

Free trial: 7 days

On-demand library: 1,000+ hrs. of commercial-free content

Romance, heartwarming holiday fare, and family relationships are recurring themes in Hallmark movies. Generally, these flicks find characters involved in twisty plots that ultimately lead to happy endings.

The Hallmark Movies Now subscription-based streaming app offers a thousand hours of movie content for $5.99 a month. If you pay annually ($59.99), it drops down a buck to $4.99.

You can’t beat this low price for access to a vast library of earnest, family-friendly content. Keep reading, we’ve got all the details you need to get started with Hallmark Movies Now.

What is Hallmark Movies Now?

Hallmark Movies Now is the family-friendly Hallmark Channel’s streaming service—a subscription-based service that delivers on-demand, heartfelt Hallmark programming 24 hours a day.

You can pay $4.99 for an annual billing of $59.99 or pay $5.99 each month.

What is included in Hallmark Movies Now?

Hallmark Movies Now is fully loaded with exclusive originals and series, along with content from Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Hall of Fame.

If you subscribe to Hallmark Movies Now, you’re opening the door to a library of approximately 1,000 hours of commercial-free Hallmark content. If that isn’t enough to make you cry-laugh or ugly-cry, it also includes some Hollywood hits meant to turn on the waterworks.

A few popular Hallmark titles:

  • Perfect Match—Two event planners with opposite personalities are forced to work together.
  • The Christmas Train—A journalist learns about himself on a seasonal, cross-country train ride.
  • Love Struck Cafe—An architect finds herself back in her hometown, helping out at the family cafe.
  • Prescription for Love—A nurse tries her hand at love with a new doctor while working under a mean boss.
Screenshot from Love Unleashed on Hallmark Movies Now.



How to watch Hallmark Movies Now

If you have a broadband internet connection, you are halfway there. Download the Hallmark Movies Now app on a compatible device, get yourself a subscription—or start with the free 7-day trial—and feel your heart start to heat up as you watch the sweet and sad scenarios play out.

Hallmark Movies Now supported devices

You can watch Hallmark Movies Now on your phone, tablet, computer, or TV using a compatible streaming device or service. We’ve put together a full list of devices you can use to start watching right away.

Device Details
iPad iOS 13.0+
iPhone iOS 13.0+
Android OS 10.0+ phones and tablets
Amazon Fire TV Fire TV Stick, Fire TV Cube, Kindle Fire running Fire TV OS 5+
Chromecast Google Nexus, NVIDIA Shield, LGE TV, Razer Forge TV, Sony TV, Freebox TV
Roku OS 9+
Web browsers Up-to-date versions of Safari, Chrome, Microsoft Edge, and Firefox—for desktop and smartphone use
Apple TV iOS 13.0+, 4th generation
Samsung Select models from 2018+
Sony Select models from 2019-2020
Windows 10+
macOS 10.9.5+

Final take

Hallmark Movies Now is a great deal for fans who like to watch movies and shows with syrupy, uplifting messages. It puts a giant movie library at their fingertips.

Whether you’re at the desktop, on-the-go, or weeping under a pile of blankets with your mobile device, Hallmark Movies Now will keep you company with its 1,000+ movies and shows that give you all the feels.


Is Hallmark Movies Now a good deal?

Hallmark Movies Now is a great deal. Let’s size it up: Hundreds of Hallmark movies and TV series? Check. Sappy Hollywood fare? Check. Content from Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Hall of Fame? Check. All for just $4.99–$5.99 a month? Yes, you guessed it—check.

Is Hallmark Movies Now included with Amazon Prime?

Hallmark Movies Now is not a part of your Amazon Prime subscription, but that doesn’t mean Prime users can’t dig into its deep well of charm-filled content. Just download the Hallmark Movies Now app and sign up for the Hallmark Movies Now subscription and you can be watching titles like Love You Like Christmas, Magic Stocking, and Her Last Breath—a Ruby Herring Mystery in no time.

What movie genres does Hallmark Movies Now show?

Hallmark Movies Now is known for family-centric content, but that’s just one slice of its programming pie. It’s also known for holiday movies and content that offers genres focused on family, drama, romance, comedy, mystery, and hearth & home.

See—Hallmark doesn’t just want you to cry. It’ll let you laugh and experience some suspenseful tension, too. Generally not as much tension as you’ll get in the Lifetime realm, though, as that arena can get pretty dark with things like stalker doctors and murderous nannies.

How do I manage my Hallmark Movies Now subscription?

Wherever you sign up for Hallmark Movies Now will determine where you go to manage your account, cancel your subscription, and who bills you each month.

For instance, if you signed up for a membership via Amazon Prime, you’ll go to your Prime Video account to manage your Hallmark Movies Now subscription. The same goes for if you signed up on Hallmark Movies Now’s website or Apple TV, etc.

Cancellation fees are determined by the provider you signed up for Hallmark Movies Now with, so you should check out each provider’s cancellation policy in case you decide you want to end your subscription.

The Hallmark Movies Now subscription is not included in those providers’ packages—it is its own separate charge.

How often does Hallmark Movies Now add content?

Hallmark Movies Now adds content weekly, usually adding the new titles on Sunday. The website category Recently Added lets you stay up to date on the new additions.

Does Hallmark Movies Now have a customer service department?

If you signed up on the HMN site, Hallmark Movies Now has a Customer Care Team you can email at If you prefer to call, the number is 1-844-446-5669, and takes calls every day of the week from 9 a.m.–5 p.m PST.

What’s the difference between Hallmark Movies Now and Lifetime Movie Club?

Hallmark Movies Now is a subscription-based app for Hallmark movies. Lifetime Movie Club is Lifetime Channel’s subscription-based app where you get access to new and classic Lifetime movies.

That’s not the only difference between the two. Hallmark movies tend to lean a little more toward the sweet side of life where Lifetime movies often feature sinister plots.


Our experts employed hours of hands-on testing to examine the Hallmark Movies Now app in order to determine its value, reliability, features, and customer satisfaction. We explored other streaming apps to understand their strengths and weaknesses against similar products. For more information on our methodology, check out our How We Rank page.

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