What is Roku?
Roku is a popular streaming platform that brings thousands of channels directly to your TV. It’s compatible with Roku streaming players and smart TVs, and you need only a reliable internet connection and a free Roku account to get started. Once you’re up and running, you can access thousands of free and premium video apps featuring movies, TV shows, live sports, and more.
Compared to other streaming devices like Apple TV, Amazon Fire TV, and Google TV, Roku stands out for its simple interface, large content selection, and affordable range of devices. Its quick and easy setup makes it a favorite choice for viewers worldwide.
Compare Roku streaming players and pricing
If you’re wondering which Roku device is best for you, you’re in luck. Roku offers a range of streaming players to suit every budget and need. The entry-level Roku Express delivers crisp, high-definition streaming for just $29.99, while the Roku Streaming Stick 4K steps it up with 4K resolution and a better remote at $49.99.
For those seeking a premium experience, the Roku Ultra ($99.99) is packed with features like an Ethernet port for faster connectivity, headphone support for private listening, and Bluetooth integration. You can also enhance your streaming experience with Roku TVs, soundbars, and a host of accessories.
Roku streaming players at a glance
Device | List price | Video quality | Features | Details |
---|---|---|---|---|
Roku Express | $29.99 | 1080p | Full Roku interface with simple remote | View on Amazon |
Roku Express 4K | $39.99 | 4K, HDR | All Roku Express features with 4K and HDR10+ resolution | View on Amazon |
Roku Streaming Stick 4K | $49.99 | 4K, HDR, Dolby Vision | Voice remote with TV controls and long-range Wi-Fi | View on Amazon |
Roku Ultra | $99.99 | 4K, HDR, Dolby Vision | USB and Ethernet ports, Bluetooth capabilities | View on Amazon |
Data effective as of post date. CableTV.com utilizes paid Amazon links. Read full disclaimer.
Roku’s massive app library offers free and premium channels
Roku devices unlock a vast streaming universe, bringing thousands of free and premium channels to your fingertips. This massive app library lets you stream blockbuster movies, binge-worthy TV shows, live sports, and niche content.
While every app is free to download, all premium services require a subscription or TV provider login. Examples of these subscriptions include on-demand options like Amazon Prime Video, Disney+, and Netflix, as well as live TV streaming services like DIRECTV STREAM, Hulu + Live TV, and YouTube TV.

Roku also has its own free ad-supported streaming service called The Roku Channel. Launched in 2017, it offers over 80,000 on-demand titles and 500+ live channels. It’s even home to exclusive events like the Miss Universe pageant, MLB Sunday Leadoff, and NBA G League matchups.
Roku FAQ
Can you watch live TV on Roku?
Yes, you can watch live TV on Roku by downloading channels that offer live-streaming content. Check out our Best Live TV Streaming Services for top Roku-compatible options, such as YouTube TV, Hulu + Live TV, and Philo.
Is Netflix free on Roku?
No, Netflix is not free on Roku. You can download the Netflix channel app for free on your Roku device, but you’ll still need a Netflix subscription to stream its content.
Do you need Roku if you have a smart TV?
No, you don’t necessarily need a Roku device if you already have a smart TV. Many smart TVs come with built-in streaming apps, with brands like Philips, JVC, and TCL even offering an integrated Roku experience. But Roku streaming players often deliver more up-to-date apps and smoother performance.
Keep in mind that your TV needs an HDMI port if you’re looking to use a Roku streaming player.
Disclaimer
Data effective as of post date. Offers and availability may vary by location and are subject to change.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product. CableTV.com utilizes paid Amazon links.
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