Apps and channel guide
Ask Alexa to find Netflix’s aliens-vs.-earth thriller Another Life, and it’ll take you directly to Netflix. That simple process wouldn’t normally be a big deal, unless you’ve used previous versions of Fire TV, like the Stick, which would instead serve up Prime Video sci-fi while actively avoiding Netflix.
Amazon has curbed its self-promotional urges with the Cube, allowing the competition equal time—smart move. The home screen will even display recommendations from non-Prime Video apps based on your viewing history. As much as we love Roku, the Ultra doesn’t even do that . . . we may have a crush on the Cube.
Also, while we appreciate the simple navigation of Roku, Fire TV Cube’s interface is more visually appealing and active. Add the Echo-in-widescreen capabilities of Alexa, wherein you can call up weather reports, traffic conditions, news headlines, security cams, and music on a whim, and we’re falling even harder for the Fire TV Cube.
Amazon Fire TV Cube remote
Yes, Alexa is great, but the Fire TV Cube still comes with a good ole button remote—not that it’s loaded with mind-blowing features. Amazon went big with the Cube but kept the clicker simple.
Starting at the top with a power button and an Alexa mic button, there’s also a navigation wheel (with Select command inside). Then Back, Home, Menu, Fast-Forward, Play/Pause, Rewind, and Mute, followed by a volume up/down rocker. That’s it.
Those who prefer not to talk to their electronics might prefer a beefier remote, but this navigates the Cube nicely. If you want a more feature-rich remote in your hands, there’s also the Fire TV app for Android and iOS, but its performance isn’t quite on-par with Fire TV Cube’s system.