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Category: Industry News

How TV Apps Are Changing the Way We Watch TV

by | Jan 3, 2013 | Industry News | 0 

Television has transformed into a new beast in the last decade. In addition to the brilliant shows we love, the characters and storylines we’re addicted to, technological developments have given TV an entirely new dimension. It’s called Social TV, and the effects are viral. Ynon Kreiz, CEO of the Endemol Group*, told a packed crowd […]

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Old Fashioned TV or Internet TV? Why Not Both, Says Dan Wieden

by | Apr 4, 2012 | Industry News | 0 

Television is changing, everyone can see that. But does that mean that television many of us have come to know and love is going away? Absolutely not. This great interview with Dan Wieden of the popular advertising agency Wieden+Kennedy sums up nicely how the changes in how we’re all watching TV is actually good. To […]

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Three Ways to Get a Job Watching TV

by | Feb 24, 2012 | Industry News | 0 

What if the job you get paid for is what you end up doing at work surreptitiously anyway? Maybe you stream a couple TV shows at work while you wait for the office aide to get back with the figures for an upcoming meeting. Or maybe you watch some shows when you’re actually supposed to […]

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Does Brain Activity While Watching TV Make Us More Susceptible to Ads?

by | Feb 7, 2012 | Industry News | 0 

It’s not that brain activity completely decreases when we watch cable TV, but rather, it shifts. Plenty of conspiracy theories and “save our children” websites will teach us that this shift in brain activity while watching television is habit-forming and a subtle method of mind control, but claims like this have yet to be substantiated […]

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How Much Does a 30 Second TV Ad Cost?

by | Nov 28, 2011 | Industry News | 0 

Did you know that in the United States a 30-second television ad on a Wednesday night averages between $64,000 and $502,900, depending on the network? That’s a lot of money.

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TV Deathmatch: Cable or Internet?

by | Aug 12, 2011 | Industry News | 0 

More than a year ago Matthew Lasar wrote a great article looking into which technology – at the time – was likely to fail faster: cable TV or internet video. The article Matthew wrote was a response to an article written by Paul Rodriguez (of Big Cable) called “Cable TV – Doomed Like Dinosaurs” which […]

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Why Mountain Time Gets No Love on TV.

by | Jul 15, 2011 | Industry News | 0 

For as far back as I can remember, the way TV stations announce air times has been confusing. You know: when a commercial catches your attention for a new show or premier movie and then, in the last five seconds, mutter something about “7, 8 central” and you either have to figure out which time […]

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Why Do Channels Stick Their Logo On the Screen?

by | Jul 11, 2011 | Industry News | 0 

What's the deal with network channels sticking their logo in the corner of the screen during a show? When CableTV.com blog reader Samia wrote in to ask us about that little logo, we figured it was interesting enough to post about here for everyone to read. Samia writes: "Is there a particular corner of television [...]

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Where Do Our Old TVs Go? (Graphic)

by | Jun 10, 2011 | Industry News | 0 

What happens to old TVs when we’re done with them? If your TV screen breaks or something internally goes wrong, you’re likely to simply throw the whole thing away. Despite the fact that TVs should be recycled, most Americans tend to throw their old and broken TVs straight into the garbage. Reportedly, more than 100,000 […]

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What 9,000 TV Channel Logos Looks Like

by | May 26, 2011 | Entertainment, Industry News | 1 

There are thousands upon thousands of TV channels available to watch worldwide. Unfortunately it’s nearly impossible to fully grasp the absolutely massive number of television channels out there today because we only ever see them on our TV guides or randomly around the internet. For each channel, there’s a logo design that is easily recognizable […]

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