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What Does Cinco de Mayo Mean to Your State?

What folks are searching in your state for Cinco de Mayo.

May 5 is almost here, which means it’s time for Cinco de Mayo! This celebration is observed in some regions of Mexico to commemorate when Mexico beat the odds (and France) in the Battle of Puebla in 1862.

North of the border, Cinco de Mayo might be more widely celebrated, but not for a military victory. To discover more about what the holiday means to each US state, we pulled Google Trends highest-trending search queries from May 5, 2017.

What did we find? Just what we expected—in the United States, Cinco de Mayo is a time to celebrate Mexican food, drinks, and culture.

Cinco de Mayo in your state

Pass the Hot Sauce

Half of all states were most concerned about the food they’d dig in to on Cinco de Mayo. Wyoming, Alaska, and Utah ambitiously prepared their own takes on street fare classics, searching for burrito, enchilada, and fish taco recipes respectively.

Six other states weren’t as sure what they wanted, with broad searches for “Mexican cuisine” and “Mexican restaurants near me.” And Maine wanted to figure out . . . something . . . about “limes”? Huh.

But the last fourteen states knew exactly where they were dining on Cinco de Mayo. Take Missouri, South Dakota, Mississippi, and South Carolina, for example—all four were ready to go straight to Taco Bell for the really authentic stuff.


Comparing these results to last year’s article, we’ve seen a boost of interest in smaller chains like Moe’s Southwest Grill and Plaza Azteca. But a few states remain loyal to proven Cinco de Mayo party spots, specifically Florida with Tijuana Flats and Arkansas with Cantina Laredo.

The greatest Cinco de Mayo miracle of all is Qdoba winning Delaware over from Primo Hoagies—an Italian-style sandwich shop. “Primo” means “best” in Italian, but it’s also a Spanish word with a different meaning. I learned this the hard way. When I used it to tell my boss how great this article was going to be, he informed me it means “cousin” in Spanish, not “the best.” Oops.


“Salud” is how you say “cheers” in Spanish. (But it also means “bless you” if you say it after a sneeze.) You can use that little tidbit to impress your friends before opening your favorite cerveza (that’s Spanish for “beer”).

Last year in 2017, thirteen states googled Mexican beverages, which is one less than the year before. “Tequila” and “triple sec” didn’t maintain their popularity, but the more specific “tequila sunrise” and “cointreau” shot up in total searches.

Speaking of shots, you should be free to do plenty at your Cinco de Mayo party. The holiday falls on a Saturday this year (something Kentucky and Montana were eager to find out), so you’ll have all of Sunday to nurse that hangover.

Of course, it’s never hard to know when Cinco de Mayo will be. Most people know that “cinco” means “five,” and it’s not hard to guess that “Mayo” means “May.” But if you’re still confused about when Cinco de Mayo is after knowing that, you need a Spanish-language class even more drastically than I do.

Learning about our southern neighbors

Cinco de Mayo is a great day to learn more about Mexican culture, and it seems plenty of people are taking advantage of the holiday to do just that. Six states searched Google for “Cinco de Mayo” in general, while Texas and Wisconsin searched “what is Cinco de Mayo.”

We hope they figured it out this time, since that’s the same thing they googled the year before.

For those of you keeping count at home, the only search results left are those of our last two states, Alabama and Oregon. They were on the hunt for “sombreros,” supposedly to look fabulous at their Cinco de Mayo parties.

What are you doing to celebrate Cinco de Mayo? Let us know in the comments below—and have the primo mejor weekend!

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State2016 Cinco de Mayo Searches2017 Cinco de Mayo Searches
AlabamaWhat is Cinco de MayoSombreros
ArizonaWhen is Cinco de MayoCinco de Mayo
ArkansasCantina LaredoCantina Laredo
CaliforniaTequilaCinco de Mayo
ColoradoWhat is Cinco de MayoMexican cuisine
ConnecticutTequilaCinco de Moe’s
DelawarePrimo HoagiesQdoba
FloridaTijuana FlatsTijuana Flats
GeorgiaMexican restaurants near meMexican restaurants near me
HawaiiTequila SunriseCinco de Mayo
IdahoCervezaTequila Sunrise
IllinoisCantina LaredoMexican cuisine
IndianaWhen is Cinco de MayoMoe’s Near Me
IowaWhen is Cinco de MayoCointreau
KansasWhat is Cinco de MayoTequila Sunrise
KentuckyCervezaWhen is Cinco de Mayo
LouisianaSombrerosCinco de Mayo
MaineTequila SunriseLime
MarylandOn the BorderChipotle Cinco de Mayo
MassachusettsTequilaTequila Sunrise
MichiganWhat is Cinco de MayoMexican cuisine
MinnesotaWhat is Cinco de MayoCinco de Mayo
MississippiWhat is Cinco de MayoTaco Bell Cinco de Mayo
MissouriCantina LaredoTaco Bell
MontanaHorchataWhen is Cinco de Mayo
NebraskaWhen is Cinco de MayoBest margarita recipe
NevadaTrump Tower GrillTequila Sunrise
New HampshireWhat is Cinco de MayoCointreau
New JerseyChipotle Cinco de MayoOn the Border
New MexicoTriple SecCinco de Mayo
New YorkTequilaMexican cuisine
North CarolinaWhat is Cinco de MayoMexican cuisine
North DakotaQdoba MenuChipotle
OhioWhat is Cinco de MayoCerveza
OklahomaTriple SecCerveza
OregonChipotle Cinco de MayoSombreros
PennsylvaniaChipotle Cinco de MayoCerveza
Rhode IslandMexican flagMargarita mix
South CarolinaMexican restaurants near meTaco Bell Cinco de Mayo
South DakotaQdoba MenuTaco Bell
TennesseeCantina LaredoMexican cuisine
TexasWhat is Cinco de MayoWhat is Cinco de Mayo
UtahTaco Bell Cinco de MayoFish tacos recipe
VermontMargarita recipeMoe's Southwest Grill
VirginiaWhat is Cinco de MayoPlaza Azteca
West VirginiaWhat is Cinco de MayoCointreau
WisconsinWhat is Cinco de MayoWhat is Cinco de Mayo
WyomingMexican flagBurrito