What is Apple TV+?
Apple TV+ is an on-demand streaming TV service, with a that’s-so-Apple twist: its content is all new and all original. Unlike Netflix or Hulu, there’s no familiar shows or movies from other sources, just a handful of glossy in-house creations that Apple has spent millions on in hopes subscribers will bite.
In other words, proprietary content available only through Apple. It doesn’t get any more on-brand than that.
Bottom line: Is Apple TV+ good?
As with all things Apple, the presentation is gorgeous; the truckloads of cash laid out to launch Apple TV+ is on full display. Even better, Apple TV+ will run on devices that aren’t iOS (but it works best Apple-to-Apple, of course, as anyone who’s ever installed iTunes on a PC can attest).
But Apple TV+ only has eight original shows and one documentary at the moment—Netflix released that much programming in the time it took you to read the previous paragraph. Some of the weekly-released series have positive early buzz (like The Morning Show and Dickinson); others, not so much (like Jason Momoa’s See).
At $4.99 a month, you’re signing up for a couple of cool originals and a whole lotta “Coming Soon!” promises. Apple TV+ has serious streaming potential, especially for 4K fans, but right now there’s not much there there.