Apple TV Bundles: Apple One and the Peacock Deal

✦ Edited and fact-checked by Mia Carter, our Contributing Writer with over 27 years covering tech and mobile apps.

Apple TV bundles and pricing

Apple TV doesn’t chase the sprawling bundle menus you’ll find at Hulu or YouTube TV, and that’s by design. Since its late-2025 rebrand from Apple TV+ to simply Apple TV, Apple itself has kept things fairly streamlined: one plan, six streams, and two main direct bundling paths worth your attention. Third-party providers like Xfinity also offer packages that include Apple TV alongside other streaming services.

The first is Apple One, which folds Apple TV into a wider bundle of Apple services like Music, Arcade, and iCloud+ storage. The second, newer option is the Apple TV and Peacock bundle, a partnership with NBCUniversal that pairs Apple’s originals with Peacock’s live sports and blockbusters for one bill.

If you’re weighing your options, we’d point you toward the Peacock bundle first if you watch a meaningful amount of Peacock content already, and toward Apple One if you’re an Apple Music or iCloud+ user looking to consolidate. Keep scrolling for the real numbers on both, plus a note on carrier-based discounts through T-Mobile and Verizon.

The Apple One bundle

Data effective as of post date. Offers and availability may vary by location and are subject to change.

Apple One isn’t an Apple TV-specific deal; it’s a broader lifestyle bundle that happens to include Apple TV in every tier. The Individual plan runs $19.95/mo. Apple prices the four included services at $32.96/mo. when purchased separately, so Apple One saves you about $13 a month.

Families and small groups should look at the Family tier, which bumps iCloud+ storage to 200GB and lets you share access with up to five other people for $27.95/mo. The Premier tier, at $39.95/mo., adds Apple Fitness+ and Apple News+ on top of everything else, making it the only way to get all six Apple subscriptions under one bill.

This bundle makes the most sense when the Apple services you already pay for would cost more separately than the Apple One tier you need. If you only care about Apple TV, standalone access at 3.9 or $99.00/yr. is simpler and cheaper.

The Apple TV and Peacock bundle

*Peacock Premium Plus is ad-free with limited exceptions.
Data effective as of post date. Offers and availability may vary by location and are subject to change.

Launched October 20, 2025, the Apple TV and Peacock bundle is a first-of-its-kind direct partnership between Apple and NBCUniversal. For $14.99/mo., you get Apple TV plus the ad-supported Peacock Premium tier; step up to $19.99/mo. for the fully ad-free Peacock Premium Plus tier alongside Apple TV.

Both tiers give you full access to both services, but you’ll watch Apple TV content in the Apple TV app and Peacock content in the Peacock app. Each app also offers a limited selection of episodes from the other service for sampling. Apple One Family and Premier subscribers get an even better deal: Apple offers them 35% off Peacock Premium Plus.

This bundle is the better pick if you’re a sports fan who wants Peacock’s NBA coverage and blockbuster catalog alongside Apple TV’s originals, F1 racing, and complete MLS coverage. Just do the annual math first: some subscribers who compared the bundle to paying for each service’s annual plan separately found the savings were closer to $30 a year, not a dramatic discount.

How to sign up for Apple TV bundles

Apple One can be set up from an eligible iPhone, iPad, or Mac through your subscription settings, or through Apple’s Apple One signup page. And it works whether you’re a new or existing Apple TV subscriber. If you already pay for Apple TV, Apple Music, or Apple Arcade individually, switching to Apple One consolidates those charges into a single bill going forward.

The Apple TV and Peacock bundle can be purchased either inside the Apple TV app or website, or through the Peacock app or website, and either path unlocks both services. If you already have a standalone Peacock subscription, cancel it first. Reddit threads consistently flag double-billing as the most common signup headache, since Apple and Peacock don’t automatically merge existing accounts.

If you already subscribe to Peacock, you can still switch to the bundle. Depending on how your current subscription is billed, you may need to manage it first to avoid duplicate charges; Peacock-direct subscribers can switch through the Change Plan option, while annual subscribers must wait until their current annual term expires.

Carrier-based access works differently. T-Mobile customers with an eligible Apple TV benefit can manage it through T-Life or T-Mobile.com. Verizon’s grandfathered One Unlimited for iPhone plan still includes Apple One at no extra cost, but the plan is closed to new signups; customers on certain current Verizon plans can instead add Apple One as a paid perk. Existing Apple subscriptions may be suspended automatically when a carrier benefit is activated, so check your subscription status before canceling anything. For more ways to save, check our Apple TV deals page and Apple TV pricing breakdown.

Apple TV bundles FAQ

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CableTV.com editors created this article using original analysis and proprietary inputs, with AI tools assisting in drafting. The final content was reviewed and edited for accuracy and quality.