How To Watch the Myrtle Beach Bowl: Kennesaw State vs. Western Michigan
✦ Edited and fact-checked by Junior Sports Writer Alex Vejar.
DIRECTV is the easiest way to watch all your football in one place
Did you know that DIRECTV is the preferred streaming service of true-blue sports fans? In fact, a staggering 97% of DIRECTV streaming subscribers reported high satisfaction with their live sports viewing experience. And if you're a rabid football fan, DIRECTV delivers more football channels than competitors, an industry-leading multiview experience, and even free ESPN Unlimited. Those are just some of the many reasons why the CableTV.com editorial staff recommends DIRECTV as the best streaming service for sports. What are you waiting for? Try DIRECTV free for five days and don't miss a single snap of your favorite football teams.
Get ready for the 2025 Myrtle Beach Bowl
If you see a blindingly teal football field on your TV, you know bowl season has officially arrived. The Myrtle Beach Bowl, played at Coastal Carolina University in Conway, South Carolina, is often the “early bird” special that kicks off the entire postseason slate.
Kennesaw State and Western Michigan will face off on the “Surf Turf” this year.
I honestly love this game because it’s usually played during the day on a Friday, making it the perfect excuse to slack off at work before the holiday break. It’s a favorite among internet fans who affectionately joke about the eye-straining field color, but the football is often fast-paced and fun.
To make sure you catch the very first snap of the 2025 bowl season, here is how to watch the Myrtle Beach Bowl.
What channel shows the Myrtle Beach Bowl?
You can watch the 2025 Myrtle Beach Bowl live on ESPN. Kickoff is scheduled for Friday, December 19, at 11:00 a.m. ET.
Since this is a daytime game, streaming on the ESPN app is a great option if you are stuck in the office or away from your main TV.
Best TV plans for watching the Myrtle Beach Bowl
Because this game is on ESPN, you won’t be able to use an antenna. Hulu + Live TV is my top recommendation for the season. It bundles live sports with a massive on-demand library, so you have plenty of content to watch once the game ends.
For those who just want to watch the game without a big monthly bill, consider the new ESPN Unlimited service. It’s much cheaper than a full cable package, and has about all the sports content you could ever ask for from the Worldwide Leader.
How to watch the Myrtle Beach Bowl FAQ
How can I watch the Myrtle Beach Bowl for free?
You can watch the Myrtle Beach Bowl for free on ESPN by signing up for a free trial of a live TV streaming service like YouTube TV.
Can I stream the Myrtle Beach Bowl on the ESPN app?
Yes, you can stream the game live on the ESPN app by signing in with an eligible TV provider or subscribing to ESPN Unlimited.
Where is the Myrtle Beach Bowl played?
The game takes place at Brooks Stadium in Conway, South Carolina, which is less than 30 minutes away from the heart of Myrtle Beach.
What conferences play in the Myrtle Beach Bowl?
The game features a mix of teams from the Sun Belt, Mid-American Conference (MAC), and American Athletic Conference (AAC).
Why you should trust us
Our CableTV.com editorial team researched the Myrtle Beach Bowl’s official broadcast rights and cross-referenced them with the channel lineups of every major TV provider. We then selected our viewing recommendations based on our hands-on testing, identifying the most cost-effective and straightforward ways for you to watch the game.
To learn more about our methods, check out our How We Rank page.
