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GFiber vs. AT&T Fiber: Comparing Internet Speeds, Pricing, and More In the Fiber Fight

GFiber beats out AT&T Fiber on price, but AT&T’s internet and bundle deals can’t be beat.

Editor's choice

$70.00–$150.00/mo.

Pro
Download speeds up to 8 Gbps
Pro
Cheaper plans than AT&T
Con
No budget-friendly internet plans

$70.00–$150.00/mo.

Pro
Download speeds up to 8 Gbps
Pro
Cheaper plans than AT&T
Con
No budget-friendly internet plans
Best no-contract internet

$55.00–$155.00/mo.

Pro
Value-friendly internet plans
Pro
Great phone bundle deals
Con
More expensive than GFiber

$55.00–$155.00/mo.

Pro
Value-friendly internet plans
Pro
Great phone bundle deals
Con
More expensive than GFiber

Is GFiber or AT&T Fiber better?

We recommend GFiber if performance and cost are your biggest internet concerns. Across the board, GFiber has cheaper plans and better customer service than AT&T, which is why we gave it our Editor’s Choice Award for best internet provider in the U.S.

But if you’re shopping for an AT&T bundle or need a value-friendly internet setup, AT&T offers customers a deeper catalog of internet plans and bundle deals without tying you to an annual contract.Those sweet wireless bundles and fast speeds are a couple of the reasons why it won our Editor’s Choice Award for best no-contract internet.

GFiber also topped AT&T in CableTV.com’s annual Internet Customer Satisfaction Survey. GFiber ranked third in overall satisfaction with a whopping 83% high approval rating. AT&T was no slouch with a seventh-place finish, but the provider had an average 74% high approval rating.

Keep reading for a full head-to-head between GFiber and AT&T to see which provider comes out on top.

Why should you trust us? At CableTV.com, our internet experts have spent thousands of hours testing all of the best (and worst) internet services, and hundreds more hours tracking and researching industry trends.

For this article, we drew from our existing GFiber and AT&T internet reviews. As part of these reviews, we surveyed hundreds of real GFiber and AT&T internet customers to see how they felt about their internet service. We also combined this data with our original research and reporting to see which internet provider comes out on top.

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Customer Rating

Prices starting at
$70.00/mo.

Max download speeds up to
8,000 Mbps

Service Type
Fiber

Read Google Fiber Review


Customer Rating

Prices starting at
$55.00/mo.

Max download speeds up to
5,000 Mbps

Service Type
Fiber

Read AT&T Review

Pricing, speed and availability not guaranteed. Subject to change.

GFiber vs. AT&T Fiber plans and prices

As fiber internet service providers (ISPs), GFiber and AT&T Fiber share much in common. Both providers offer features like unlimited data and no-contract pricing. AT&T has cheaper fiber plans with lower download speeds, but GFiber gig-internet plans are cheaper than AT&T Fiber gig-internet plans.

However, the biggest differences between the ISPs lie in their fine print. Read on to see what you need to know if you’re deciding between AT&T Fiber and GFiber.

GFiber plans and prices

Plan Price Download speed Upload speed
1 Gig $70.00/mo. 1,000Mbps 1,000Mbps
2 Gig $100.00/mo. 2,000Mbps 1,000Mbps
5 Gig* $125.00/mo. 5,000Mbps 5,000Mbps
8 Gig* $150.00/mo. 8,000Mbps 8,000Mbps

Data effective as of post date. Offers and availability may vary by location and are subject to change.

*Available in select markets only. Plus taxes and fees. Upload/download speed and device streaming claims are based on maximum wired speeds. Actual Internet speeds are not guaranteed and may vary based on factors such as hardware and software limitations, latency, packet loss, etc.

GFiber technically has four plans, but its 5 Gig and 8 Gig plans aren’t widely available yet—GFiber is gradually rolling out 5 Gig and 8 Gig services across its network. (And considering GFiber itself isn’t widely available either, consider yourself lucky if you’re in an area with GFiber and 5 Gig or 8 Gig.)

Most GFiber customers will be limited to its 1 Gig or 2 Gig plans, although they’re miles better than competing cable internet plans. On cost alone, GFiber’s 1 Gig and 2 Gig plans are more affordable compared to AT&T. You’ll be paying more monthly on AT&T, although GFiber’s upload speeds cap off at 1,000Mbps compared to AT&T’s symmetric transfer speeds.

But GFiber’s starting plan is equivalent to a premium internet option for most households. 1 Gig offers excellent performance, but it’ll be overkill for homes with basic internet needs or budget concerns, and we wish GFiber offered a sub-$50 internet plan for these customers.

AT&T Fiber plans and prices

Plan Price Download speed Upload speed
Internet 100 $60.00/mo. 100Mbps 100Mbps
Internet 300 $55.00/mo. 300Mbps 300Mbps
Internet 500 $65.00/mo. 500Mbps 500Mbps
1 Gig Internet $80.00/mo.* 1,000Mbps 1,000Mbps
2 Gig Internet $125.00/mo. 2,000Mbps 2,000Mbps
5 Gig Internet $155.00/mo. 5,000Mbps 5,000Mbps

Data effective as of post date. Offers and availability may vary by location and are subject to change. Above pricing is after $10/mo Autopay & Paperless bill discount with a debit card or bank account; if using a credit card, then price is $5/mo more. Pricing includes Equipment Fee. Up to $99 install fee may apply, plus tax where applicable.

*Price after discounts: $25/mo for new customers, and $10/mo w/ elig Autopay & Paperless bill. Monthly State Cost Recovery charge applies in NV, OH, TX. One time install fee may apply.

Internet 300 and Internet 500 are great starter internet plans for most households, while 1 Gig Internet has the same specifications as GFiber’s 1 Gig plan. As with GFiber, 2 Gig and 5 Gig Internet are gradually being rolled out across AT&T’s fiber internet footprint, and availability varies depending on your location.

2 Gig Internet offers symmetric upload and download speeds, so it’s an upgrade compared to GFiber’s 2 Gig plan, which offers 2Gbps download speeds but caps uploads at 1Gbps. However, AT&T’s plans are pricier than GFiber across the board—you’ll pay $25 more monthly for 2Gbps speeds and $30 more for 5Gbps speeds.

What do real customers think of GFiber and AT&T Fiber?

As part of CableTV.com’s annual Internet Customer Satisfaction Survey, we talked to more than 7,000 real internet customers across the U.S. to see how they felt about their internet providers.

GFiber’s third-place finish in overall satisfaction was powered by a few factors: it’s fast, has great customer service, and rarely goes down.

  • 87% of respondents felt GFiber was highly effective at meeting their needs.
  • 81% of customers would recommend GFiber to someone else.
  • But only 75% of customers felt that GFiber was competitively priced compared to other internet providers.

Because I trust Google, and my experience with GFiber was wonderful, comfortable, and completely convinced of it, even when I compare it with other companies, it is the best.

—GFiber customer in Chicago

AT&T’s seventh-place finish in overall satisfaction was nothing to sneeze at. But AT&T generally fell behind GFiber in areas including customer service reliability and price.

  • 74% of AT&T customers felt that AT&T fully met their expectations for home internet service.
  • But only 69% of customers were fully satisfied with AT&T customer service.
  • And 60% of respondents felt that AT&T’s prices were competitive compared to the competition.

[I] haven't had any issues with AT&T. I used to have it all my other house, but transferred it to my new house. Biggest issue was they had issues transferring it and had to create a different account for it. My old account had my cell phone and internet combined and gave me a discount doing so.

—AT&T Fiber customer in Texas

How reliable is GFiber and AT&T internet?

GFiber AT&T Fiber
Average latency 23.4 milliseconds 15.3 milliseconds
Internet reliability satisfaction rating 83% positive 75% positive
Internet speed satisfaction rating 85% positive 75% positive

According to speed test data from our partners at HighSpeedInternet.com, AT&T holds a slight advantage over GFiber when it comes to average latency times. But GFiber lapped AT&T on our speed and reliability satisfaction polling—GFiber broke the 80% satisfaction mark on both questions, while AT&T landed at 75% on both metrics.

GFiber vs. AT&T Fiber customer service around the web: what do other people say?

Like a lot of split fiber/DSL internet companies, AT&T’s fiber side operates much more smoothly than its DSL services. In the 2024 edition of the American Customer Satisfaction Index (ACSI), AT&T Fiber had a first-place finish with a whopping 80% satisfaction score, while GFiber was right behind with a 76% positive rating. But AT&T’s DSL side continues to weigh the provider down, as it hit a 69% satisfaction score in the ACSI.

Availability: Can you get GFiber or AT&T Fiber in your neighborhood?

AT&T Fiber and GFiber are fairly close in service availability. GFiber is currently available in more than 20 cities across the U.S. AT&T Fiber is available across 21 states, but exact availability varies depending on your location.

  • Atlanta, GA
  • Austin, TX
  • Charlotte, NC
  • Chicago, IL
  • Denver, CO
  • Des Moines, IA
  • Huntsville, AL
  • Kansas City, KS
  • Kansas City, MO
  • Lakewood, CO
  • Mesa, AZ
  • Miami, FL
  • Nashville, TN
  • Oakland, CA
  • Orange County, CA
  • Provo, UT
  • San Antonio, TX
  • San Diego, CA
  • San Francisco, CA
  • Salt Lake City, UT
  • Seattle, WA
  • The Triangle, NC
  • West Des Moines, IA
  • Alabama
  • Arkansas
  • California
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Kansas
  • Kentucky
  • Louisiana
  • Michigan
  • Mississippi
  • Missouri
  • Nevada
  • North Carolina
  • Ohio
  • Oklahoma
  • South Carolina
  • Tennessee
  • Texas
  • Wisconsin

GFiber and AT&T Fiber specs and features: Gear, data, and more

Download speeds and pricing are a big part of any internet shopping decision, but they’re not the only factors worth considering. Here’s what else you get with AT&T Fiber and GFiber.

Free Wi-Fi equipment

Both AT&T Fiber and GFiber internet plans come with a free Wi-Fi gateway, which connects your home to the internet and works like a combo router/modem.

GFiber utilizes a mesh Wi-Fi setup for full-home coverage. If your home isn’t set up for fiber internet, AT&T Fiber and GFiber will install an Optical Network Terminal (ONT) mounted to a wall inside.

GFiber and AT&T Fiber deals

GFiber doesn’t offer many deals, but sometimes you can get discounts on other Google services, like cloud storage. Check out GFiber’s website to see if you can dig up a deal or discount.

AT&T regularly offers deals like free gift cards and discount codes for new fiber internet customers. Qualifying AT&T Wireless customers can also save $20 monthly on AT&T Fiber. Check out our AT&T deals guide for this month’s best AT&T deals.

Do GFiber and AT&T Fiber have fees or extra charges?

The good news is that both GFiber and AT&T Fiber don’t really have any hidden costs. Another reason why both providers won Editor’s Choice Awards this year.

GFiber fees and extra charges

Fees Amount
None None

As with most fiber ISPs, GFiber is fee-free—you won’t have to deal with hidden price increases after 12 months, data overage fees, installation fees, or equipment rental charges. Google has some penalty fees that are limited to issues like equipment replacements.

Google Fiber Gateway
GFiber Gateway (image credit CableTV.com)

AT&T Fiber fees and extra charges

Fees Amount
Installation support Up to $99

AT&T has also streamlined its fee structure to simplify things for fiber internet customers. AT&T Fiber has no contract, equipment, or data overage fees, so you’ll get straightforward monthly pricing.

AT&T also offers free installation, but you may have to pay an additional fee if you initially decline and later request technical support.

A photo of AT&T's Wi-Fi gateway device for fiber internet customers. It's a small white box connected to the internet.
AT&T Fiber Gateway (Image credit CableTV.com)

Unlimited data

GFiber and AT&T Fiber include unlimited data with each of their plans, with no caps on either. You’ll be able to stream, download, and upload content with no overage fees, ever.

For context, we don’t give any of our Editor’s Choice Awards to ISPs that ding you for data overages.

Phone and internet bundles

You can add VoIP (voice over internet protocol) home phone service to either AT&T Fiber or GFiber internet plans for an additional monthly fee.

GFiber’s single home phone is a flat $10 a month, whereas AT&T offers several bundle plans starting at $24.99, as well as AT&T Wireless mobile plans.

We give AT&T the edge here since you can score a bundle discount when you add a wireless plan. Who needs VoIP anyway?

GFiber vs. AT&T Fiber FAQ

Is Google Fiber better than AT&T Fiber?

GFiber (formerly Google Fiber) is better than AT&T Fiber because of its more affordable high-end internet plans.

Is Google Fiber the same as AT&T Fiber?

GFiber (formerly Google Fiber) and AT&T Fiber are different internet providers.

What are the benefits of AT&T and Google Fiber?

AT&T and GFiber (formerly Google Fiber) have benefits like flat-rate pricing, fast internet performance, and symmetrical download and upload speeds.

Why you should trust us

We drew from resources including our annual customer satisfaction survey and our research around GFiber and AT&T Fiber. We then analyzed this data to compare both companies head to head and find out which provider offers the best internet service for new customers. For more on our process, see our How We Rank page.

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