Peacock Pricing: Cost and Price Hikes Through 2026

Peacock’s last price increase was in 2025

Peacock raised its prices in July 2025. I’ve been tracking streaming service price changes for over three years now, and I’ve noticed that Peacock tends to justify its price increases with coverage of big events, like the Olympics. In reality, it never misses an opportunity to raise prices—Peacock has gotten more expensive every year since 2023.

This trend is pretty typical for modern streaming services. I recently wrote up a whole report on the price history of every major streaming service, which you can read here at CableTV.com. But that was just an overview. Right now, I’d like to go into depth and see exactly how Peacock’s price has impacted the user experience over time—and whether I think its price hikes have been justified.

Peacock monthly price history since 2020

As of 2026, Peacock offers three subscription tiers. The lowest, Peacock Select, isn’t a great deal. Sure, it’s the cheapest of the bunch, but it excludes Peacock’s library of movies, original titles, and live sports coverage. Those are all of the things we like best about the service!

For the best experience, you’re going to want to subscribe to Peacock Premium or above. Despite its misleading name, Peacock Premium has ads, but at least you’ll get access to the full Peacock library. Peacock Premium Plus has the same library, but gets rid of ads. It’s really a matter of how many Capital One ads you can sit through during an episode of “The Traitors.”

Peacock price satisfaction over time

Customers were happiest with Peacock in our 2024 customer satisfaction survey, which was conducted in summer 2023*. That was also the first year that Peacock ever raised its prices. This isn’t a coincidence!

In mid 2023, the Premium price rose from $4.99/mo. to $5.99/mo. and the Premium Plus price rose from $9.99/mo. to $11.99/mo. We ran our survey right as Peacock was preparing for the price increase, so it’s hard to correlate the high satisfaction rate to one price or another, but it provides a good ballpark.

Peacock customers weren’t used to the service raising its prices yet; they were either paying original prices or preparing to pay the slightly higher ones. $4.99/mo., even by 2023 standards, was a pretty good deal for a streaming service. Peacock’s prices were only going up a dollar or two and had stayed the same for several years, so customers wouldn’t have expected the price to rise too much in the future. That may explain why they were so happy with their experience.

What’s interesting is that customers weren’t as happy when the platform was first starting out, and its post-price increase scores have still been higher than those originals from our first two customer satisfaction surveys. Customers liked it when the platform got a little more expensive and added a little more content.

But that ethos can only go so far. Customer satisfaction has been falling ever since Peacock started raising prices. Customers don’t feel like they’re truly getting their money’s worth the way that they did in 2023.

It’s also interesting that price satisfaction and overall satisfaction are so closely linked. This implies that Peacock’s price is extremely important to customers and highly influences their overall feelings.

*For context, we usually publish our survey results in January of a given year, so our information is taken from the summer of the previous year. For clarity, I’m using the year the survey was actually taken in this graph and chart, rather than the year the survey was published.

Peacock price increases vs. inflation

Companies love to use inflation as an excuse for cutting costs and raising prices. But are they going too far? To find out, I went to the U.S. Bureau of Labor Statistics’ CPI Inflation Calculator.

Because Peacock debuted in May 2020, I’m going to use May as the representative month for each price increase, even though Peacock often chooses to raise its prices every July.

As of writing, Peacock Select hasn’t existed long enough to experience a price increase, so I initially excluded it from my inflation research. But don’t worry—it’s a surprise tool that will help us later.

How are prices different now than in 2020?

Peacock Premium cost $4.99/mo. back in May 2020. Adjusting for inflation, that should have increased to about $6.26/mo. as of 2025. But no: As of last year, the service raised its price to $10.99/mo., over $4.00/mo. more than inflation would demand. Now, you could argue that Peacock is a much meatier service than it was back in the day. After all, it’s got more original content, live sports, and brand new movies.

But … remember that surprise tool from earlier? Peacock introduced Peacock Select in mid-2025, cutting a lot of the best parts of the service out in exchange for a cheaper price. So does that lighter plan—without originals, sports, and movies—cost the inflation-accurate price of $6.26/mo.? Nope. Peacock Select costs $7.99/mo., which is a heck of a lot for such a reduced experience.

If you’re curious, using this same method based on 2020 pricing, Peacock Premium Plus should have become $12.53/mo. in 2025. That’s $4.46 less than what they’re actually charging now!

So can Peacock justify its high prices with inflation? I say no.

Each price increase got a little bit bolder

There’s another way we can look at this, and it even makes Peacock look reasonable (at first.)

Since Peacock has changed a lot since 2020, let’s just look at the price from one raise to another.

Peacock raised its prices for the first time in 2023, so we’ll start with the 2020–2023 interval. Peacock Premium went from $4.99/mo. to $5.99/mo. and Peacock Premium Plus went from $9.99/mo. to $11.99/mo. According to inflation, these numbers “should” have been $5.92 and $11.85. So Peacock’s price increases were, if you’ll pardon the phrase, right on the money.

But then Peacock raised its prices for a second time in 2024. Only one year had gone by since its last change, so inflation shouldn’t have changed the value of a dollar that much. $5.99 in 2023 should have been $6.19 in 2024—and yet Peacock Premium became $7.99/mo. And $11.99 in 2023 should have become $12.28 in 2024, not $13.99.

As you might imagine, this disparity grew the third time Peacock raised its prices. In 2025, Peacock Premium became $10.99/mo., instead of $8.18/mo., and Peacock Premium Plus became $16.99/mo. instead of $14.32/mo. That means Peacock is currently charging $2.81/mo. and $2.67/mo. more than its subscriptions are really worth.

Why you can trust us

At CableTV.com, we’ve been tracking streaming service prices for years. You can count on our writers and editors to put accuracy above all else, putting in the hours to find the most accurate information about your favorite services. For more information on our research process, head over to How We Rank.